Supply Chain World - Fall 2017 - 88

healthcare biogen

companies have emerged according to Venture Scanner."
Additionally, the pace of change
is accelerating, Charles says. "Consider the following: the amount of
time it took for breakthrough technologies to get to 50 million users
is rapidly declining," he states. For
example, he says, the telephone
took 75 years, the radio took 38
years, television took 13 years, the
World Wide Web took four years,
Facebook took three-and-a-half
years, the Apple iPod took 3 years,
Angry Birds took 35 days and
Pokémon Go took approximately
two days.
"The old practice of choosing
a supplier and sticking with them
for a long period of time will be
disrupted in light of these accelerating dynamics," Charles says.
"The goal of procurement should

Biogen is using its supply chain
strengths to fundamentally transform its overall business.

88

Supply Chain World FALL 2017

be to purposefully find those
disruptors," he says, noting that his
45-Second Analytics method helps
find those game changers in less
time than platforms such as Excel.
Charles previously put 45-Second Analytics to use at Kraft,
where his team was tasked with
buying all the labels for its 5,100
SKUs. Thanks to the platform,
the company was able to analyze a
cripplingly large bid data set which
included more than 900 suppliers
and 172 supplier scenarios in oneand-a-half days.
The analysis of a 450 million
data element large bid data set
would have taken over two and one
half months with Excel, Charles
says. But the 45-Second Analytics
allowed Kraft associates to "gain
back two months of their life," he
says. "With big data analytics, I can

actually analyze 800 suppliers as
easily as I could analyze eight-notably without the analytics burnout on my team.
"The broader application here
is profound in that you can gather
more market intelligence, obtain
a greater understanding of cost
drivers for what you are buying,
increase the collective bid output
from your entire procurement
team by 16 percent (2/12) of a
year, and, get more spend under
management without incremental
full-time employees," he states.

Changing the Game
Charles' approach to Biogen's
supply chain has paid off. So far,
the company has exceeded the
results his initiatives had at Kellogg's or Kraft by saving two-anda-half times Biogen's historical
savings rate.
But the company is not resting
on its laurels. "This year, we are
doing a lot of work to fundamentally transform the broader business," he says, noting that Biogen
will extend the 60/60 platform
across more of its spending areas.
"Secondly, we're trying to extend
the application of big data analytics, and our understanding of
game-changing suppliers," he says.
"We want to find suppliers that are
reinventing old business models in
digitally transformative ways.
"We're trying to rethink the
whole core of our construct and
what should the future of procurement look like," Charles says. "I've
been extraordinarily fortunate to
lead and game change in a number
of different business sectors from
Big Pharma to fast moving CPG
and now in Biotech."



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
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