Supply Chain World - Fall 2017 - 9

DISTRIBUTION

with sophisticated workflows and
end-to-end tracking, brands are able to
shrink their product launch cycles while
reducing costs and enhancing quality.
Another key aspect to ensure supply
chain agility is leveraging business integration technologies such as electronic
data interchange (EDI) and web service
API-based interfaces. These technologies streamline communication among
trading partners - retailers, wholesalers,
manufacturers and distributors - enabling them to share information on
orders, forecasts, point of sale (POS)
data, shipment tracking and inventory in
real time. Such immediate access allows
brands to forecast inventory needs and
plan more efficiently to meet consumer
demand, and adjust supply where needed. For instance, POS data specifically
provides insight into customer buying
preferences, including which items are
selling well, what sizes or colors of a
product are most popular and where
sales and returns are made. By leveraging
this information, a dress manufacturer
can make a more informed decision as

to what item should be produced in the
largest quantities and, with business
integration technologies in place, communicate this to partners throughout
the supply chain to adjust accordingly. If
PLM is integrated with ERP, brands can
also shift operations as demand requires
without wasting materials, such as if customers are interested in one dress over
another and they use the same fabric.
ERP plays a major role in agility -
providing a single, holistic view of all
inventory. ERP enables brands to analyze inventory availability and supply
chain operations and make adjustments
quickly and accurately to ensure products are delivered accurately through
the right channels, and on time. Leading-edge ERP solutions also support
complex workflows: accepting sales
orders from multiple channels, performing allocations of available inventory based on complex rules, facilitating
warehouse shipments and driving production orders on multiple factories and
even tracking the production through
its various stages all the way through

receiving ASNs on when it would reach
the warehouses. This ability to streamline operations is especially important
as customer expectations for instant
delivery of goods (re: instant gratification) continues to increase - even to go
as far as same-day delivery with Amazon
Now or Google Express.
With fast-paced, changing consumer
demands, agility within the apparel,
consumer goods and retail sectors is
imperative. Having the right technology
in place throughout the supply chain
enables brands to communicate and
collaborate within their own operations
as well as with supply chain partners.
This agility allows a brand to respond to
consumer demand and market changes
quickly by leveraging all of its own assets
and capabilities and its partners'. With
the proper support for an agile supply
chain, brands will be set up for success,
no matter what customer demands or
market changes they need to address.
Ajay Chidrawar is the vice president of global

product management and customer success at CGS.

FALL 2017 Supply Chain World

9



Table of Contents for the Digital Edition of Supply Chain World - Fall 2017

Contents
Supply Chain World - Fall 2017 - Cover1
Supply Chain World - Fall 2017 - Cover2
Supply Chain World - Fall 2017 - 1
Supply Chain World - Fall 2017 - Contents
Supply Chain World - Fall 2017 - 3
Supply Chain World - Fall 2017 - 4
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Supply Chain World - Fall 2017 - Cover3
Supply Chain World - Fall 2017 - Cover4
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