Transportation & Logistics International - Winter 2017 - 10

Technology
Winter 2017

// Although technology is critical for
many start-ups, too many of them
neglect other areas of their business.

organize and track the daily log of a
driver's day on the road and enabling the
delivery process to be tracked every step
of the way, these experts have expressed
caution in technology's inability to han-

dle the complexities of delivering the
packages beyond just pick up at location
A and drop off at location B.
In a recent Material Handling &
Logistics article, C.H. Robinson CEO
// Without proven leadership to guide
technology, many start-ups find their
solutions to be ineffective.

John Wiehoff says, "The commoditization of freight is a lot different than the
Uber model of passenger pick-ups, due
to all the exceptions and requirements
involved in freight carriage." Startup
companies, entrepreneurs and investors
are starting to realize a lot more goes
into a successful logistics company than
technology alone.
Sure, technology is the foundation
of the on-demand evolution. However,
without proven logistics experience to
balance the technology, solutions end up
being half-baked and don't really mean a
startup can handle the demand in terms
of organization, scheduling and conducting deliveries, on its own.
Density and rate are key factors
According to an October article in This
is Money, a U.K. online publication, the
online director for popular grocer Sainsbury, Robbie Feather, said "supermarkets had 'destroyed' the value in grocery

10

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Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2017

Table Of Contents
Transportation & Logistics International - Winter 2017 - Cover1
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Transportation & Logistics International - Winter 2017 - Cover3
Transportation & Logistics International - Winter 2017 - Cover4
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