Transportation & Logistics International - Winter 2017 - 45

SHIPPING & PORTS
basis. For the past three years, the company has been focused on customizing
optimization plays.
"Customers want to buy in bulk
around the world," Cardillo says. "For
example, the product that they sell is
35 percent contained with a particular
component, but it ships from overseas
at 70 percent and is blended when it
gets here. We move 1,000 tons and
inject water into it and double that capacity. Those are the types of optimization and automations that we didn't
do before, but technology is allowing
us to do specialized blending systems.
We have been focused on that and
have that in place in at least five of our
terminals. We are very comfortable we
are good at it. You are always skeptical
when starting something new, but it's
provided a platform for further growth
and expansions."
Building Relationships
Contanda has two marketing teams
with one dedicated to the core agriculture-related business and the other to
the petrochemical and energy product
platform. The teams separate customers into a preferred customer group or
customer group. "It's not that anyone
is more important than the other, but
the preferred customers are larger and
involved in our blending program,"
Cardillo explains. "There are six people in our marketing group and that is
intentionally large because I want to
maintain and driver customer satisfaction and customer focus."
The company differentiates itself
through its customer service. "We are a
smaller company so we get closer to our
customers than others," Cardillo says. "I
don't want to lose that focus as we grow
in energy commodities. We will work
extensively to make sure our customers
are optimized - if they aren't optimized
and efficient we don't add value."

Because of its headquarters move
to Houston, Contanda is now able to
better recruit employees because it has
an established presence and improved
the work environment. "I am doing a
thorough review of all of our benefits
and compensation packages, and we
hope to have that accomplished by the
end of the first quarter," Cardillo says.
Portfolio Expansion
In November, Contanda Steel, a wholly
owned subsidiary of Contanda, acquired Inbesa America Inc., a leading
private steel terminal in Houston. "It
was part of our diversification strategy
in that we are trying to broaden our
commodity portfolio and the products
we are handling," Cardillo says. "We
are doing the same thing at Contanda
Steel that we are doing at every other
Contanda terminal, but instead of bulk
liquid products it's bulk steel."
Inbesa fit well into Contanda's
portfolio because of its strong customer focus. "We are combining best
practices to take the company from
good to great," Cardillo adds. "We are
optimizing hours of operation, staffing,
equipment and processes to provide our
customers the best possible service. It's
a bi-directional opportunity to learn."
Contanda Steel is located on 65
acres in and around the protected
Jacinto Port Slip off the main Port of
Houston's deep water ship channel,
about 25 miles from the Gulf of Mexico. "Contanda Steel will continue
to offer the same turnkey operations
offered to customers in the past that
they have come to rely on," Cardillo
says. "Carmen Geiger and Armando
Waterland have done a wonderful
job with the business. They joined
our team and we are excited to have
them. We are working closely to
continue to optimize the division's
performance."
WINTER 2017 TLIMAGAZINE.COM

45


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Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2017

Table Of Contents
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Transportation & Logistics International - Winter 2017 - Cover3
Transportation & Logistics International - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
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http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
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http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
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http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
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http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
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