Transportation & Logistics International - Winter 2017 - 56
TRUCKING & FREIGHTING
Lombardo also says the rise in e-commerce has had an
impact on how Purolator's customers approach the company, and the company has had to respond by making some
changes in how it utilizes its facility footprint. The company has accomplished this by adapting its facilities to be
more flexible in dealing with the surging capacity demand
that is created during peak seasons by holiday shopping.
One of the biggest ways in which e-commerce and technology have impacted the industry is in the level of choice
shippers have today in terms of working with couriers. In
this new environment, Lombardo says asset-based couriers
like Purolator traditionally have been not as well-equipped
to cope with the demands of the market as have couriers
with more flexibility through using third-party carriers.
Although Lombardo says these changes have disrupted
the asset-based courier model to a noticeable degree, Purolator is confident that it has leveraged its network strengths
to maintain its asset-based focus and still have the flexibility it needs to compete.
"We believe that in this challenge there's a balance of as-
set and partners that can help with the changing landscape
in our business," he says.
One area in which Purolator already is sufficiently
equipped to thrive in the new world of e-commerce is in the
final-mile portion of the market where the company handles the final portion of the journey for packages. Lombardo says the company's footprint and fleet of 2,800 courier
vehicles - 560 of which are hybrid electric - put it in a
good position relative to the rest of the industry in serving
that portion of the market. "In Canada we are especially
well-positioned for that," Lombardo says.
Technology has created some challenges for Purolator,
but it also has created some significant opportunities for
improvement as well. In addition to the new markets and
new customers e-commerce has brought to the company,
Lombardo says technology has given it the opportunity to
improve its transportation operations and become a safer
and more efficient company.
TLIMAGAZINE.COM WINTER 2017