Transportation & Logistics International - Winter 2017 - 80

WAREHOUSING & PACKAGING

"As a restaurant you have to be prepared to offer menu
items when customers want them." -Bob Stewart

All Beef Supply

LOGISTICS PARTNERSHIPS AND TECHNOLOGIES
ALLOW MCDONALD'S TO TAKE THE BURDEN OFF ITS
FRANCHISEES AND ASSURE RELIABLE SUPPLY.
>MCDONALD'S

// McDonald's had to work out the logistical
challenges for its franchisees when offering
an all-day breakfast menu.

BY TIM O'CONNOR

Customers may have long wanted
to enjoy an Egg McMuffin at lunch, but it
wasn't until April 2015 that McDonald's
began seriously considering ending the
tyranny of the 10:30 a.m. breakfast menu
cutoff time.
When the company announced to
cheers that it would begin around-theclock service of its most popular breakfast items later in 2015, the company's
supply chain team had to figure out how

80

TLIMAGAZINE.COM WINTER 2017

to make the sudden expansion of its
menu possible.
The logistical challenge of the all-day
breakfast menu was further complicated by an outbreak of avian influenza
that led to an egg shortage across the
United States. The egg is kind of a key
ingredient of the Egg McMuffin and a lot
more people were going to be ordering
them if they were available at any time,
so McDonald's worked with its trusted
suppliers to secure a sufficient quality

-------------------------------------- [ PROFILE ]
McDonald's
www.mcdonalds.com
Revenue: $25.4 billion
Headquarters: Oak Brook, Ill.
Employees: 420,000
Specialty: Burgers
---------------------------------------------------

and quantity of eggs. Meanwhile, the
company also needed to procure and
deliver breakfast equipment such as


http://www.TLIMAGAZINE.COM

Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2017

Table Of Contents
Transportation & Logistics International - Winter 2017 - Cover1
Transportation & Logistics International - Winter 2017 - Cover2
Transportation & Logistics International - Winter 2017 - 1
Transportation & Logistics International - Winter 2017 - Table Of Contents
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Transportation & Logistics International - Winter 2017 - Cover3
Transportation & Logistics International - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
http://www.nxtbookMEDIA.com