Transportation & Logistics International - Winter 2017 - 81
WAREHOUSING & PACKAGING
toasters to prepare restaurants for the
looming menu change.
Rolling out all-day breakfast to all
of McDonald's 14,000 U.S. restaurants
with only seven months of lead time
was a daunting task. But rather than
viewing its size as a barrier, the company used it to leverage supply chain
agreements and enable it to scale up
the production of breakfast items and
equipment from suppliers.
Despite those hurdles, the smooth
launch on Oct. 6, 2015 was a testament to McDonald's efficient supply
chain and its customer-obsessed
philosophy. "At the end of the day, as
a restaurant you have to be prepared
to offer menu items when customers
want them, not when it's convenient
to you," says Bob Stewart, corporate
vice president of strategic supply
McDonald's was rewarded with
a reversal of its lagging sales in the
United States. The fast-food giant reported a 1.3 percent increase in samestore sales for American locations in
third-quarter of 2016. "We think that
was fairly significant in compelling
the U.S. in supporting our turnaround
strategy," Stewart adds.
area. He was one of the founders of
the company's global ocean freight
strategy to use third-party logistics
providers (3PL) to procure and
manage carrier operations.
More than 80 percent of McDonald's 36,000 worldwide locations are
owned by independent franchisees
in more than 100 countries. McDonald's corporate focuses on big-pic-
Stewart's career at McDonald's
began 22 years ago in the logistics
Martin Brower ... making it easier to run great restaurants.
Martin Brower is dedicated to being the leading
Supply Chain Solutions provider for restaurant chains
around the world.
We deliver unmatched value for our customers
while protecting their brands. Every day our people are
committed to doing the right things to protect quality
assurance, ensure food safety compliance and increase
product quality and freshness. We create an outstanding work environment for our employees, ensuring
safety is a top priority.
With considerable experience of streamlining
the supply chain, we can enable better, faster
decision making. By continuing to leverage advances
in technology, we're able to deliver a simplified,
strategic advantage to our customers by developing
innovative solutions to allow restaurants' time to
focus on their customers.
WINTER 2017 TLIMAGAZINE.COM