Transportation & Logistics International - Winter 2017 - 84

WAREHOUSING & PACKAGING
inbound to its 200 worldwide distribution centers. From
there, fresh and frozen products are consolidated into
shipments and delivered to restaurants an average of 2.5
times per week.
Restaurants risk having a shortage of a food item if the
truck is late or a product is under-ordered, so each delivery must contain everything it needs. At the same time,
McDonald's wants to avoid excess stocking and wasted
products. To balance those requirements, the company
and its 3PL providers implemented traceability and
visibility into its supply chain. McDonald's can track the
location of every shipment, view what products restaurants have in stock and measure demand for food items.
The integrated system then produces proposed order
amounts for each restaurant, which the operator can
review and adjust. "That order proposal is meant to ease
the burden on the restaurant manager so the restaurant
manager can focus on the customer," Stewart says.
The usefulness of that visibility extends throughout
the entire supply chain. Just as a restaurant manager

can make more efficient ordering decisions, a supplier
can look at demand and adjust its production schedule
accordingly. The end-result is a transparent supply
chain made more efficient by linking shipping and production to real customer purchases.
Contemporary Customers
Those kinds of insights into the supply chain are an example of how McDonald's is incorporating cutting-edge
technologies to improve its operations behind the
scenes, but the company is also finding ways to upgrade
the guest experience. "Our customers have changed,"
Stewart says. "What they want today is different than
what they wanted 20 years ago."
An example of that change is in how guests define
convenience. In the past, McDonald's thought of convenience as being in the right location for the customer.
But today, the word encompasses everything from the

84

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Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2017

Table Of Contents
Transportation & Logistics International - Winter 2017 - Cover1
Transportation & Logistics International - Winter 2017 - Cover2
Transportation & Logistics International - Winter 2017 - 1
Transportation & Logistics International - Winter 2017 - Table Of Contents
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Transportation & Logistics International - Winter 2017 - Cover3
Transportation & Logistics International - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
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http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
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