Transportation & Logistics International - Winter 2017 - 85

WAREHOUSING & PACKAGING
// McDonald's believes the integration of its
supply chain will never be complete, but it will
use its digital information to drive demand.

on their end of the business. "Our ideal vision would be
everything is there when they need it and they don't have
to worry about it," Stewart says.
Stewart says the integration of the supply chain will
never be complete, but the evolution of the strategy
will be to use that digital information to create more
demand. McDonald's is already piloting programs
with that goal in mind, such as an ordering system
that allows for more customization of menu items.
Increased visibility will also enable the company to react more quickly to opportunities. It used to take 30 days
to create and execute a marketing plan, such as a buyone/get-one offer, around a local event. But the integrated supply chain has made it possible for McDonald's to
increase orders or even direct inventories to implement
promotions sooner.
Eventually, Stewart believes the technology will allow
for complete transparency into McDonald's inventories
and supply chain. "That's the future I think is going to be
a challenge for us," he says. "But we'll meet it."

ease of ordering to having accessible information on
where the company sources its food.
As part of that contemporary strategy, McDonald's
is now testing self-order kiosks, digital menu boards,
phone apps and table service at restaurants. "Our goal
and our vision is really to become a modern and progressive burger restaurant that delivers a contemporary
consumer experience for fresh food that's delivered
fast," Stewart says.
He believes the supply chain is an enabler of the
company's contemporary strategy. Setting up a system to
anticipate demand more effectively enables the supply
chain to be more efficient by reducing the miles traveled
and the number of deliveries that must be made.
Stewart calls the concept an "efficient, assured supply" - a promise that McDonald's will help ensure the
products its franchisees need are available in the most
cost-effective way possible so that franchisees can focus
WINTER 2017 TLIMAGAZINE.COM

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Table of Contents for the Digital Edition of Transportation & Logistics International - Winter 2017

Table Of Contents
Transportation & Logistics International - Winter 2017 - Cover1
Transportation & Logistics International - Winter 2017 - Cover2
Transportation & Logistics International - Winter 2017 - 1
Transportation & Logistics International - Winter 2017 - Table Of Contents
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Transportation & Logistics International - Winter 2017 - Cover3
Transportation & Logistics International - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue4A
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol8issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue3
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
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