Transportation & Logistics International - Winter 2017 - 90
tion and capital allocation. "They need maximum flexibility
and we need to exceed those customer expectations," Overley notes. "Those are the end goals of our customers and we
attempt to meet and exceed those goals in our lifecycle."
In September, the company received its Safe Quality
Food (SQF) certification from the U.S. Food and Drug Administration (FDA).
"At East Coast Warehouse, we take our responsibility to
protect our food and beverage customers and their products very seriously," Overley says. "The SQF certification
is a prestigious designation that assures both manufacturers and consumers that the storage and transportation of
consumable products have been handled according to the
highest industry standards."
Overley says supply chain excellence is no longer a differentiator - it is a requirement. Because of that change,
East Coast Warehouse has enhanced its technology
platform and launched a new website to enhance market
opportunity for customers and employees, and increase
"The logistics business must have visibility, flexibility,
agility and the ability to interface with multiple different
partners, which is why technology has become as important
as cost for logistics companies," Overley explains. "We have
to have the ability to leverage our technology to accommodate transaction volume at a much greater speed."
One of the most significant changes to East Coast
Warehouse's operation came from adding Alameda, Calif.-based PINC's yard management system. "It's RTLSbased yard management and real-time tracking of every
container at our facility," Overley says. "What this has
allowed us to do is have more productive use of our yard
Every parking spot or location on East Coast Warehouse's
65 acres at the Port of New York/New Jersey has a GPS location that has been integrated into the company's warehouse
and transportation management systems. "We are now able
to direct our yard personnel to go pick up container X at spot
AB5 and deliver to door number Z, for example," Overley
explains. "Previously, the container was not in an identified
parking spot but a general location. We are now more efficient in moving containers and able to reduce cost as a result
of the yard management system. It also provides customers
with real-time accountability of their product so they can
understand the status of their container."
East Coast Warehouse updated its transportation man-
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