Transportation & Logistics International 2018 - Volume 7, Issue - 10

Recruiting

Volume 7, Issue 1

1) Identify as "cool." What was cool
for millennials is not necessarily
cool for gen Z. Millennials mostly
came into the workforce around
the time of the great recession and
generally believed that cool companies were focused on stability
and teamwork. They cared about
their employees, and developed
programs that created synergies
among people. Gen Z is a group of
individuals who identify themselves as entrepreneurs and want to
make a difference. When appealing
to gen Z, think about how your
company would be a dream job, not
just a stable job. Think about how
your company can appeal to the
individualist who wants to build

10

TLIMAGAZINE.COM VOLUME 7, ISSUE 1

so our tech game probably won't
impress them much.
3) Appeal to their entrepreneurial
spirit. With so many members of
this generation wanting to be entrepreneurs - approximately three out
of every four - businesses will need
to figure out how to tap into that
desire. This might be as simple as
developing "thought groups" where
they can use their creativity in a
positive way. It might also be of value to push down certain responsibilities that will allow them to work
independently and take ownership.
Things like this will encourage creativity and recognition and create a
sense of ownership and pride.
4) Be a thought leader/influencer.
Ensure that your message is being
broadcast to the right audience.
Let that audience know what your
company is trying to do, and how
they are differentiating themselves.
Communicate your ethical and
social goals, and the difference that
you are making, and make sure that
you are utilizing the proper vehicles
to have that messaged delivered.
something on their own and communicate that message.
2) Technology alone won't impress. Many companies pride
themselves on their interconnectivity. We brag to clients and
customers about our cutting-edge
portals and our awesome file-sharing capabilities. We gleam with
pride about our latest video conferencing capabilities or the instant
messaging system we use to
communicate. They aren't special.
Gen Z will expect this and will roll
their eyes if this is the pitch they
receive during their interview process. This is a generation that grew
up with Wi-Fi and on Facebook,
Facetime, Twitter and Instagram,

As we all prepare to welcome the next
group of young professionals entering
the workforce, it is important for all of
us to be thinking of how we are going to
recruit the best and brightest. To do this,
it is important that we start acknowledging the differences between the millennials and gen Z, and it is important
that we start implementing a plan to do
so now. With only four years to go, now
is the time.
Kellie Murphy is a senior audit manager at
Mazars USA LLP, specializing in the energy
industries, including oil & gas, alternative energies and power generation. Ben Hutterer
is a manager with Mazars USA's energy and
utility group in New Jersey.


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Table of Contents for the Digital Edition of Transportation & Logistics International 2018 - Volume 7, Issue

Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - Cover1
Transportation & Logistics International 2018 - Volume 7, Issue - Cover2
Transportation & Logistics International 2018 - Volume 7, Issue - 1
Transportation & Logistics International 2018 - Volume 7, Issue - Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - 3
Transportation & Logistics International 2018 - Volume 7, Issue - 4
Transportation & Logistics International 2018 - Volume 7, Issue - 5
Transportation & Logistics International 2018 - Volume 7, Issue - 6
Transportation & Logistics International 2018 - Volume 7, Issue - 7
Transportation & Logistics International 2018 - Volume 7, Issue - 8
Transportation & Logistics International 2018 - Volume 7, Issue - 9
Transportation & Logistics International 2018 - Volume 7, Issue - 10
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Transportation & Logistics International 2018 - Volume 7, Issue - Cover3
Transportation & Logistics International 2018 - Volume 7, Issue - Cover4
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