Transportation & Logistics International 2018 - Volume 7, Issue - 28

COVER STORY
Modern Transportation

shares Modern's Vice President of
Human Resources and Strategic
Initiatives. "It's our People First Philosophy where our team members and
their safety are our top priority."

A Different Approach
Modern Transportation recognizes
the industry driver shortage. Yet,
instead of simply doing more of what
was only marginally successful, it has

adjusted its approach to transform a
perceived obstacle into a distinct advantage. It has introduced two human
resource initiatives that have helped
to differentiate it from other carriers from a hiring standpoint, while
enhancing driver retention.
"Every carrier is out there, competing against one another, trying to
pull from the same group of drivers,"
Bennett shares. "We recognized
back in 2016 that to achieve different
results, we were going to have to do
something different than the standard
recruiting process."
It was at that time that Modern designed and implemented an outbound
recruiting process. "We sought out a
successful driver recruiter, immersed
him in our culture, shared with him
our company goals and cut him loose,"
Bennett recalls. "If we have a hot spot
location, he'll go out to that location,
put boots on the ground and spend
as much time as he needs to, talking
about us to drivers. Plus, he has a
deep passion for Modern, which only
makes him more successful."
Cozzens notes that Modern's
recruiter was a driver himself, so he
knows drivers and knows what they
want. Further, Cozzens speaks to his
recruiter's honesty. "Some carriers
have reputations of making promises to recruits, yet falling short on
Penske Truck Leasing salutes Modern Transportation
as it celebrates its 30th anniversary in business.
"On behalf of everyone at Penske, congratulations
to the entire team at Modern Transportation," said Art
Vallely, executive vice president and chief operating
officer at Penske Truck Leasing. "Your commitment to
customers, employees and community are an inspiration to others. We truly value your business and we
wish you continued success in the future."
Since 1997, Penske Truck Leasing has proudly supported Modern Transportation's mission of providing
superior transportation solutions to customers in the
safest, most professional and efficient manner.
Leading fleets like Modern Transportation rely on
Penske Truck Leasing for full-service truck leasing,
fleet maintenance, truck rentals, and over-the-road
driver support. Visit GoPenske.com to learn more about
Penske Truck Leasing.

28

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Table of Contents for the Digital Edition of Transportation & Logistics International 2018 - Volume 7, Issue

Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - Cover1
Transportation & Logistics International 2018 - Volume 7, Issue - Cover2
Transportation & Logistics International 2018 - Volume 7, Issue - 1
Transportation & Logistics International 2018 - Volume 7, Issue - Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - 3
Transportation & Logistics International 2018 - Volume 7, Issue - 4
Transportation & Logistics International 2018 - Volume 7, Issue - 5
Transportation & Logistics International 2018 - Volume 7, Issue - 6
Transportation & Logistics International 2018 - Volume 7, Issue - 7
Transportation & Logistics International 2018 - Volume 7, Issue - 8
Transportation & Logistics International 2018 - Volume 7, Issue - 9
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Transportation & Logistics International 2018 - Volume 7, Issue - 28
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Transportation & Logistics International 2018 - Volume 7, Issue - Cover3
Transportation & Logistics International 2018 - Volume 7, Issue - Cover4
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