Transportation & Logistics International 2018 - Volume 7, Issue - 61

FLEET MANAGEMENT
riculture] producers and construction
companies inside and outside of rural
America wanted the same things."
For decades, the brothers had hosted
on-site auctions for real estate and
capital equipment before branching out
in 2009 to online auctions under the
BigIron brand. Online services such as
eBay and e-retailers had already acclimated people to purchasing goods over
the internet and the brothers saw an
opportunity to bring the convenience of
online auctions to the capital equipment
market. "Today, we're recognized as
the premier online unreserved auction

// BigIron seeks to minimize the risk of online
purchasing by providing its bidders with the
maximum amount of information.

company that serves rural America,"
Pyron says.
The bidders on the weekly auctions,
which close on Wednesdays, come from
a range of backgrounds. About 70 percent
of buyers are end-users looking for a new
combine or tractor to work their farm, a
flatbed to transport construction materials or a utility truck to fill a hole in a municipal fleet. The remaining 30 percent
are people and businesses participating
in the resale market, such as used equipment dealerships. Its bidders and buyers
come from all over the world; however, all
the consignments for items BigIron sells
come out of the United States.
Creating Transparency
One of the most difficult things
about buying equipment and
trucks online is validating their
actual condition without physically testing them before the
purchase. Everyone has heard a
horror story about an eBay purchase gone wrong. The item that
arrives isn't what was promised
or its condition is worse than
advertised. There's a certain
gamble that can come with online
auctions and the more expensive
the item the less risk bidders are
willing to take.
BigIron seeks to minimize
that risk by providing bidders the
maximum amount of information.
The company shares the contact
information of all sellers when
an item is posted to the auction,
providing buyers an opportunity
to reach out and ask any questions
they have regarding the condition,
performance or maintenance
history of the equipment. In most
cases, BigIron even provides video
of all equipment or trucks, giving
prospective buyers an opportunity
to see the vehicle in operation. "We

do what we do to provide as much transparency as possible," Pyron says.
Transparency is important to instill
trust in both the sellers and buyers,
but Pyron believes the three pillars of
BigIron's success include 100 percent
unreserved auctions, meaning there are
no minimum bids and every item is sold
to the higher bidder. Additionally, buyers are never charged a premium and,
lastly, all auction items are guaranteed
to be lien-free and titles transferable.
Those tenets ensure that every purchase
will go through without complication.

"They were interested in providing a clear,
transparent, square deal
with others that would
do business with them."
With those ideals firmly in place, BigIron can focus on improving the auction
experience in other ways. The company
launched a new website and mobile
app in 2016 and introduced features
to streamline the bidding process last
year. "We continue to invest in technology and people in order to be able to
continue to reach expanding markets
and geographies," Pyron says. "Over half
of our audience now accesses BigIron
every week through a mobile device."
The auction platform is the most
direct point of contact for many BigIron
customers, but the company is also investing in its supporting infrastructure.
In the past two years, BigIron increased
its operating regions from three to
seven, allowing it to add salespersons
and become even more responsive to
users. "We'll continue to expand the
business through our sales department
and update the internal infrastructure
to support that," Pyron says.
VOLUME 7, ISSUE 1 TLIMAGAZINE.COM

61


http://www.TLIMAGAZINE.COM

Table of Contents for the Digital Edition of Transportation & Logistics International 2018 - Volume 7, Issue

Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - Cover1
Transportation & Logistics International 2018 - Volume 7, Issue - Cover2
Transportation & Logistics International 2018 - Volume 7, Issue - 1
Transportation & Logistics International 2018 - Volume 7, Issue - Table Of Contents
Transportation & Logistics International 2018 - Volume 7, Issue - 3
Transportation & Logistics International 2018 - Volume 7, Issue - 4
Transportation & Logistics International 2018 - Volume 7, Issue - 5
Transportation & Logistics International 2018 - Volume 7, Issue - 6
Transportation & Logistics International 2018 - Volume 7, Issue - 7
Transportation & Logistics International 2018 - Volume 7, Issue - 8
Transportation & Logistics International 2018 - Volume 7, Issue - 9
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Transportation & Logistics International 2018 - Volume 7, Issue - 61
Transportation & Logistics International 2018 - Volume 7, Issue - 62
Transportation & Logistics International 2018 - Volume 7, Issue - 63
Transportation & Logistics International 2018 - Volume 7, Issue - 64
Transportation & Logistics International 2018 - Volume 7, Issue - Cover3
Transportation & Logistics International 2018 - Volume 7, Issue - Cover4
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