Wholesale & Distribution International - Fall 2017 - 22

MANUFACTURER'S REPRESENTATIVES

WOOLF-HARRIS INC.

www.woolfharris.com / Revenue: $55 million / HQ: Mandeville, La. / Employees: 18 / Specialty: Manufacturer's sales representative
/ Darrin DeJohn, president: "Our employees are more than sales representatives."

Woolf-Harris believes its employees are the
company's best assets.

Untapped Potential
Under its new leadership, Woolf-Harris aims to not only grow, but also help set
industry standards. BY BIANCA HERRON

W

oolf-Harris

Inc.

was

founded in 1968 through a
consolidation of two agencies to serve the plumbing wholesale
market. Nearly 50 years later, the Mandeville, La.-based company continues to
work to create competitive advantages
for the companies it serves.
To spur further growth, President
Darrin DeJohn has implemented three-,
five- and 10-year strategic initiatives. DeJohn joined Woolf-Harris in 2013 as vice
president of sales, was promoted to president six months later and acquired the
company after its previous owner retired
in fall 2017.

EMPLOYEE DRIVEN
DeJohn notes that the company has seen
double-digit growth over the last three
22 www.wdimagazine.com Fall 2017

years since its first growth strategy was
implemented, which entailed building a
cohesive team environment.
"We had many people working hard;
however, everyone was working in different directions," DeJohn explains.
"They were all worried about their own
territories instead of the overall goal
of the company. Today we have a team
that's very aligned due to our great company culture."
He adds that Woolf-Harris is building
for the future by investing in its people.
The company has 18 employees and aims
to hire three more in the next six to eight
months. "I believe our best asset is our
employees," DeJohn says. "Therefore I
think they should have a share in the profitability and success of the company."
Woolf-Harris has implemented en-

hanced benefit packages, including profit-sharing, matching 401(k)s and a bonus
incentive plan. The company not only
wants to engage its employees to retain
them, but also to ensure Woolf-Harris
remains successful.
With its "philosophy of transparency,"
Woolf-Harris believes providing employees with access to key information like
sales reports enables them to actively run
territories like a business. "Our employees are more than sales representatives,"
DeJohn says. "We've transitioned the
team to a more business consulting role
because we want them to bring more value and business acumen to the partnership. We want them to go in with a plan
and effectively discuss as to how we can
help our customers be more profitable."
Woolf-Harris' primary customer base


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Fall 2017

Table of Contents
Wholesale & Distribution International - Fall 2017 - Cover1
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Wholesale & Distribution International - Fall 2017 - Cover3
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