Wholesale & Distribution International - Fall 2017 - 27
SOUTHWEST ELECTRICAL GROUP INC.
Since entering the security business
three years ago, SEGI also discovered it to
be a doorway into its network infrastructure business. "It's a great lead-in," Jopp
says. "The cable has to be good in order for
the cameras to work properly."
Though SEGI plans to continue to grow
its network infrastructure and security business, it is exploring new revenue
streams. "There's a big market out there
for audiovisual products that we haven't
touched yet," Page says.
SEGI aims to expand its business as security grows in
importance for its customers.
The company prides itself on sharing its
manufacturers' cultures. "We make it a
point to make sure that we treat the manufacturers on our line card as important
customers and we only represent manufacturers who go through wholesalers,"
Page says. "We are very committed to the
SEGI treats all aspects of the channel as
an important part of the sales process and
emphasizes a specification effort as a way
to maximize value for all of its constituents. The company has a training showroom and customer service center at its
headquarters in Tempe.
The company explains that it pro-
vides the best pre- and post-order service
in the industry. It hires sales associates
who have employment experience with
leading industry manufacturers, distributors and contractors.
SEGI has received numerous sales rep of
the year awards from the companies it represents, Page says.
Fall 2017 www.wdimagazine.com