Wholesale & Distribution International - Fall 2017 - 35
SESCO LIGHTING INC.
focuses on sustainable, repeat business,
whether it be new construction or retrofit contracts for large customers in retail,
hospitality or entertainment.
"Many of the customers have locations
with one consistent look," Langner explains. "They all look the same and have
the same lighting, so there is tremendous
opportunity for repeat business."
A newer division for SESCO is the Public Sector. "We focus on two main areas,"
Langner notes. "The first is traditional
Department of Transportation work with
highways and bridges, and the second is
contacting municipalities directly for either retrofits or new construction."
For many of these divisions, SESCO had
to hire experts from outside the company. Langner notes that while sales are
made at the branch level, the expense of
starting the divisions is absorbed at the
corporate level. "This helps individual
sales, which come through the branches," he explains. "It builds continuity and
a team approach."
In 1996, SESCO formed an ESOP,
meaning the company is 100 percent
owned through employee stock. Employees are fully vested after six years of
service, and having ownership encourages long-term commitments. "Every
employee is an owner," Langner says. "It
promotes cohesiveness and teamwork."
Another key separator is the "SESCO
Guarantee." Several years ago, founder
Mike Segal implemented the guarantee,
which states, "If there is a problem related to a SESCO product that you specified
or we supplied, we will fix it...PERIOD!"
"As an ESOP, our guarantee really cements the teamwork and collaborative
environment to ensure the job is done
right," Langner says.
With its new divisions and sound corporate structure, SESCO recently celebrated its 50th anniversary with an all-expenses-paid weekend for employees and
families to Disney World in Orlando.
About 700 people were treated to a weekend at Disney's Grand Floridian Resort
and Spa. For Langner, it was an opportunity to say thank you.
"To be in operation for 50 years is a rare
achievement in any business," he says.
"All of the employees have an opportunity to grow and share in its success."
To celebrate its 50th anniversary, SESCO paid for its employees and their
families to spend a weekend at Disney's Grand Floridian Resort and Spa.
Fall 2017 www.wdimagazine.com