Wholesale & Distribution International - Fall 2017 - 48
THOMASSON MARKETING GROUP
www.tmgrepgroup.com / Headquarters: Chino, Calif. / Employees: 11 / Specialty: Manufacturer's representative
/ Jordan Thomasson, president and CEO: "Our job is to sell our manufacturing partners' solutions."
Thomasson Marketing Group helps end-users and distributors assemble
technology into cohesive systems BY TIM O'CONNOR
TMG helps distributors keep up-to-date on
innovations and bundle technologies into solutions.
he past 20 years saw a shift
in how manufacturers bring their
products to market. As the cost of
maintaining inventory rose, manufacturers decided they no longer wanted to be distributors. They chose to focus on their core
competencies: developing and producing
products based on market need. The actual
sale of those products to end-users was increasingly left to distributors.
As the responsibilities shifted, the
importance of distributors began to increase. "They do so many things that get
overlooked," says Jordan Thomasson,
president and CEO of Thomasson Marketing Group (TMG). "Distribution provides an invaluable service to manufacturer's representatives, to end-users, to
As a former distribution executive himself, Thomasson understands the value
of distributors, especially those working
in the low voltage electronics industry.
48 www.wdimagazine.com Fall 2017
Distributors stock products and make
them available on a real-time basis, they
test systems out to ensure quality before
shipping and they can pre-program devices to save contractors time in the field.
"There are value-added services that are
provided," Thomasson says. "The distributors in these particular markets have
evolved with the industry."
Although distributors have increased
their services, they still require an expert
middleman that can keep them up-todate on the latest innovations and help
them see the larger picture of how different technologies can fit together into
a cohesive solution. TMG has been that
partner for the past 14 years.
Thomasson founded TMG in 2003
after leaving ADI, a division of Honeywell, the year before. Through TMG,
Thomasson began consulting for manufacturers that could design and produce
their products but did not know how to
bring them to market in North America.
Among TMG's early customers was Hansol, at the time a Samsung spinoff, which
needed help getting its products into distribution channels through ADI and TriEd. More clients soon followed and TMG
quickly grew its consulting services and
capabilities, eventually evolving into a
full-fledged manufacturer's rep.
"As time progressed, our manufacturers appreciated the job we were doing and
they talked us into expanding geographically into northern California and eventually the Pacific Northwest," Thomasson
says. Today, TMG itself covers 11 western
states and has an alliance with two other
firms, which provides a footprint to cover
the continental United States.
TMG's primary market is closed-circuit
television systems, where it represents
companies such as Hanwha Techwin,
Altronix, Salient and Raytec. However,
its manufacturers cover a wide range of
Code Blue, for example, produces
emergency mass notification systems
for campus environments that allow
schools or businesses to send out text
messages alerting everyone in the area
of a potential danger. Messages can be
tailored to a specific group: students
might receive a warning to stay away
from a building while faculty could be
given instructions on how to lockdown a
classroom. The system can also send out
updates through digital signs, video and