Wholesale & Distribution International - Fall 2017 - 49
THOMASSON MARKETING GROUP
social media accounts. "Security personnel can control the information that is released over social media," Thomasson says
of Code Blue's system. "That way, we don't have hysterical parents overloading the telecom lines."
Many of TMG's manufacturers provide technologies that
build off each others' systems. Sielox offers a browser-based
crisis management solution. The system can be used in coordination with Sielox Access Control and Code Blue's messaging
technology to secure a campus during an emergency.
Other systems might bring technology from different manufacturers, such as Harman and VANCO, together to amplify
a church sermon or switch video sources on the TVs at a sport
bar. "You have all these different pieces of the puzzle and they
all complement each other," Thomasson says.
The company operated out of Thomasson's garage until 2011
when TMG moved into a 2,100-square-foot facility in Chino,
Calif., a suburb of Los Angeles. With continued growth TMG
is currently in escrow, with plans to expand to a 7,500-squarefoot building in the October time frame.
One of the primary motivators behind the proposed move
was to increase its training capabilities. TMG's previous location could hold a maximum of 36 people in its training and
technology center. The new facility will hold up to 100.
"We spend a fair amount of time doing trainings, certifications
and presentations for end-users, the transportation industry, retail, utilities, architects, engineers and consultants," Thomasson
says. "Our job is to sell our manufacturing partners' solutions."
The training center also strengthens TMG's sales pitch by
acting as a showcase for its manufacturers' technology. One of
the challenges to selling manufacturing equipment is getting
the end-user hands-on time so they can familiarize themselves
and gain confidence that the machine will fulfill their need.
"Just about every product we represent is functional in the center," Thomasson says.
Distributors have access to the center as well, and can use
it to host clients and deliver presentations. "I would say this
technology center is probably booked three weeks out of the
month," he says.
TMG's facility itself is an exhibition of its manufacturing
partners' technologies. The building is covered with 30 cameras that allow it to act as a remote demonstration site for surveillance solutions from Hanwha Techwin, which manufacturers
the Samsung-branded solution. The entire Hanwha sales organization has access to the camera system, enabling sales reps
across North America to provide potential customers with a
live test of the system.
Companies are willing to work so closely with TMG because
it continuously demonstrates that it is in business for the right
reasons. "This business doesn't exist to support the lifestyle of
the principals or partners in the firm," Thomasson says. "It's
here to be a sustainable enterprise that will continue to support our manufacturing partners and distribution partners in
Dave Sahms (from left), Jordan Thomasson and Ray Smick
celebrate the 2016 Regional Sales Team of the Year award.
Fall 2017 www.wdimagazine.com