Wholesale & Distribution International - Spring 2017 - 15
In addition to distributing lubricant and fuel products, RelaDyne offers customers a number of value-added services.
These include a turnkey bulk fluid program that supports
additional advanced fluid-management strategies including
views of inventory levels, consumption trends, confirmation
of deliveries, and low-level and critical-level alerts and alarms.
The company also offers custom blending solutions to customers with special product needs.
RelaDyne's consolidated services offering, RelaDyne Reliability Services, provides customers with a comprehensive
solution to their equipment reliability challenges. These services range from lubrication best practices training to handson implementation of lubrication process and procedure
programs designed to reduce equipment downtime, increase
efficiency and improve customer profitability.
The comprehensive suite of more than 25 reliability services
includes solutions such as oil filtration to remove contaminants from lubrication fluids; hydroblasting to clean systems
using high pressures of water or oil; and varnish mitigation, RelaDyne's patent-pending solution to remove varnish from oils
"We are helping our customers make their equipment work
faster and more reliably," Hart says. "We can dramatically impact our customers' cycle times and efficiency, which in turn
can help them with their bottom line. When you're helping a
customer make more money they focus more on the value of
the relationship and less on the price of the products."
RelaDyne's diversity of services helps it overcome the price
volatility inherent to its market. "We insulate ourselves by being well-rounded in all aspects of our trade," Oehler says. "We
don't have a heavy concentration with one customer or one
market; we have a diversified portfolio."
One of the biggest challenges facing the company is a common one for many distributors. "We have an aging workforce
in our space," Hart says. "Many of the businesses we have acquired were started in the 1950s, so a large number of the people
involved in them today are second generation. Our challenge is
getting young people involved in the lubricant industry."
The company actively recruits college graduates, and offers
a training and development program geared toward making
them future leaders in the organization. RelaDyne in the past
year has recruited 10 recent graduates, and projects hiring an
additional 20 next year.
"We feel that our core competencies, and the things we focus
on the most, are integrating acquisitions as well as hiring, training and developing talent," Hart says. "We think being the best
at delivering oil is a given and what we have to do to keep our
customers happy, but acquisition integration and recruiting,
developing and retaining talent are the things that will really
drive our business and set us apart in the industry."
RelaDyne can help its customers improve
the reliability of their equipment.
Spring 2017 www.wdimagazine.com