Wholesale & Distribution International - Spring 2017 - 8
WHOLESALERS NEED TO MAKE THE MOVE TO
USER-FRIENDLY E-COMMERCE QUICKLY. BY JUSTIN YOPP
There is nothing more frustrating than barriers to
spending your money. Let
me explain. My wife and
I are wrapping up a kitchen renovation project on
our mid-century modern
home. As anyone who has
remodeled a period home
8 www.wdimagazine.com Spring 2017
and tried to match existing fixtures knows, finding
replacements for 50-plus
year old fixtures is taxing.
So we were ecstatic when
we found out that our original lights are still manufactured by the original manufacturer in Detroit, Mich.
That joy quickly turned to frustration as
we attempted to actually purchase these
lights. We attempted to purchase the
lights for the better part of six months
and they're still not in hand. Let me break
down this experience for you:
1. We contacted the manufacturer, who
sent us to a manufacturer's rep.
2. That rep informed us we'd have to
purchase through a local wholesaler.
3. We contacted the local wholesaler
who assured us they had ordered the
lights. Two months later, no order,
no lights. We were so frustrated at
this point that we canceled the order
with the wholesaler.
4. Back to the manufacturer's rep, who
after a few weeks, also assured us
they had placed the order. Another
month went by, no lights.
In the end, we found out that the order placed was rejected because it wasn't
the minimum order value. And so, we