Wholesale & Distribution International 2018 - Volume 5, Issue 1 - 28
MCDONOUGH & ASSOCIATES
www.mcrep.com / Headquarters: Canton, Mich. / Employees: 20 / Specialty: Electrical products/ Jim McDonough Jr., president: "I'm proud of our reputation
in the marketplace and in the industry."
McDonough & Associates believes in giving its salespeople the tools they need
to get their products on customers' shelves. BY JIM HARRIS
McDonough & Associates represents 14 electrical equipment
manufacturers and strives to create brand demand for them.
cDonough & Associates'
investment in its inside sales
staff has helped the manufacturer's representative succeed in
Hiring, training and retaining staff
members is the highest priority for the
Canton, Mich.-based company. "Our
goal is to have a large staff that has product knowledge and the ability to put
together project quotations, help with
pricing, expedite orders and provide fast
customer service," President Jim McDonough Jr. says.
28 www.wdimagazine.com Volume 5, Issue 1
To meet this goal, the company offers
a positive and friendly culture as well as
highly competitive benefits including a
matching 401(k) plan. "We have a very loyal staff and low turnover. Three of our people have been here more than 30 years, and
four people have been here more than 20
years," he adds. "We are a small company
that treats our employees like family and
lets them know we're all in this together."
Investing in its sales staff's knowledge
and capabilities enables McDonough &
Associates to best serve the wholesale
and distribution market. "Our goal is
to create brand demand for the manufacturers we represent and get their
products on a distributor's shelf," McDonough says.
The agency represents 14 electrical
equipment manufacturers including Eaton, Edison, Encore Wire, Cantex, iTool
and Jefferson Electric. End users of the
products represented by the company
include automotive and other industrial
OEMS. McDonough & Associates' territory is the entire state of Michigan.
The company's sales staff includes two
people who exclusively call contractors to
get products specified on their projects.
Another salesperson focuses on having
products specified by engineers. "We are
able to help educate a contractor about
the specific benefit of our products and
how they can help save labor on a job,"
McDonough notes. "We want to make
sure the market is aware of our brands and
their new products and technology."
Several of the manufacturers on the
company's line card have worked with it
for much of its 40 years in business.
"One thing that's different about us is
that we don't change the lines we represent for change's sake - we have a core
group that we work with, including four
manufacturers we've represented for 37
years," McDonough says. "We believe in
growing by working with our existing partners, and not just by adding more lines."
McDonough & Associates takes a triedand-true approach to maintaining rela-