Wholesale & Distribution International 2018 - Volume 5, Issue 1 - 36
UNITY ELECTRICAL SALES
www.unityelectrical.com / Headquarters: Pittsburgh / Specialty: Electrical manufacturer's representative / Employees: 10
/ Christy Goss, principal owner: "I've been in the industry for almost 25 years and it's interesting to be a woman in it."
The Unity Electrical Sales team. Pictured in the back row is Mark Madia (from left), Don Peare, Steve Spargur,
Dave Penn, Dan Sherwin and Frank Sarver. In the front row is Chris Pilarski, Christy Goss and Dean Wilson.
Unity Electrical Sales credits industry relationships and product knowledge
for its success. BY KAT ZEMAN
he's a woman working in
a male-dominated industry. But
Christy Goss loves her job as a manufacturing sales rep. A walking encyclopedia on electrical wiring devices, cables,
fuses, relays, transformers and chemical
maintenance products, Goss can hold her
own with her male counterparts.
"I've been in the industry for almost
25 years," she says. "And it's interesting
to be a woman in it. But you have to have
really thick skin and know your stuff."
Goss is also one of three principal
owners of Unity Electrical Sales, a Pittsburgh-based manufacturer's representative serving the western Pennsylvania
and West Virginia markets.
The privately held company sells
wholesale electric equipment and supplies for more than 15 well-known man-
36 www.wdimagazine.com Volume 5, Issue 1
ufacturers and maintains an extensive
Goss's other two partners are Dan
Sherwin and Mark Madia, who each
owned their own company. Sherwin Wilson Electrical Sales and Madia-Paul &
Associates merged in 2006, forming Unity Electrical Sales. Goss, who previously
worked for Pass & Seymour/Legrand,
came in as their partner.
"It made sense for them to join forces,"
Goss says. "One agency was more commercially orientated and the other was
more industrially orientated. But both
companies were well-respected electrical manufacturer's reps."
A RELATIONSHIP BUSINESS
Unity Electrical is comprised of two divisions: commercial/residential and indus-
trial/OEM. Many of the products it sells
cross into both market segments but may
vary slightly. They include a vast array of
electrical components including fuses,
transformers, relays, cabling, wiring devices and enclosures.
The company represents 17 different
manufacturers but its product portfolio features tens of thousands of products. Unity Electrical makes its money
on commissions from sales it makes for
manufacturers, but its end-users include
hospitals, developers, universities, electrical contractors, general contractors,
industrial facilities and OEMs.
Forming and maintaining long-term
relationships with manufacturers, distributors and customers are critical to
the company's success. "Many of us have
a long-standing tenure in the market-