Wholesale & Distribution International 2018 - Volume 5, Issue 1 - 37
UNITY ELECTRICAL SALES
place and we're well versed in what we sell," Goss says. "We
know the customer base and that really helps. Over time, you
forge relationships and this is a relationship business."
Maintaining relationships with its distributors is especially
significant. "Our distributors are very important market partners for us," Goss says. "They are a very important part of the
equation." Unity Electrical provides product knowledge training for its distributors and works with them on joint sales calls,
pricing, displays and promotions.
LOOKING FOR NEW TALENT
Like any other industry, electrical manufacturing is facing its
challenges. Goss says that a large segment of people working in
the industry are between 55 to 70 years old.
"These people will be retiring soon," she says. "So a big problem across the entire industry is that we're facing a labor shortage. It's a struggle to attract the people into our industry. A lot
of people don't know it exists."
Goss serves on the board of the Electric League of Western
Pennsylvania, which has been trying to attract more people
into the industry. But it hasn't been easy.
"Electrical products are not really considered sexy and exciting," Goss says. "But I think some of it is due to a lack of industry
promotion. We're looking at working more with universities."
"Our distributors are
very important market
partners for us."
- Christy Goss
consistent service to its distributors and helpful solutions to
end-users in its market segments.
The company prides itself on a knowledgeable staff, industry relationships and customer service. "I think that every
employee that works for Unity is committed to doing the best
job every day," Goss relates. "We really have a stellar group of
people. We always strive to offer the best customer service
and really work hard at being timely and paying attention to
what the customer needs."
The company, as well as its employees, has received numerous recognitions in the industry, including "rep of the year"
awards from different organizations. In 2015, Sherwin was
elected into the Electric League's hall of honor for his long tenure and dedication to the industry in western Pennsylvania.
COMMITMENT TO COMMUNITY
As a member of the National Electrical Manufacturers Representatives Association (NEMRA), Unity Electrical strives to
provide value and growth for its manufacturers, reliable and
Christy Goss is one of three principal owners of Unity
Electrical Sales, which represents 17 manufacturers.
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