Wholesale & Distribution International 2018 - Volume 5, Issue 1 - 40
www.nevada.lighting / 2017 sales: $20 million+ / Locations: Reno and Las Vegas, Nev. / Employees: 17 / Specialty: Manufacturer's representative/ Scot
Domini, principal: "We've got some really talented individuals on our team that know lighting and controls."
Nevada Lighting's focus on service has earned it strong business in
Reno and Las Vegas. BY ALAN DORICH
Nevada Lighting serves clients such as electrical distributors and
contractors, architects, engineers, lighting designers and end-users.
hen it is closing time at
Nevada Lighting, employees
do not immediately race out
the door. Instead, Principal Scot Domini
says, workers are willing to work extra
hours to "make sure the customer is taken care of."
This has made Nevada Lighting a
leader in Reno, Nev., and helped it earn
a strong market share in Las Vegas. The
company began as a manufacturer's representative for Lithonia Lighting in both
cities in 1977.
Over time, Nevada Lighting switched
its focus completely to Reno, but returned to Las Vegas in 2012 when Acuity
Brands Lighting Inc. gave it the opportunity to represent Lithonia again. "Acuity
doesn't take those decisions lightly," Domini says. "That shows that Acuity values
40 www.wdimagazine.com Volume 5, Issue 1
what we've done which has helped both
of our businesses."
Today, Nevada Lighting represents 160
products between both offices. Its client
base, he notes, includes electrical distributors and contractors, architects, engineers, lighting designers and end users.
"We've got quite a bit [of business] on
the decorative side," Domini says, noting
that Nevada Lighting recently provided products for Gordon Ramsay's Hell's
Kitchen restaurant and EA Sports Bar in
Las Vegas. "In Reno, we do a lot of university work."
Domini joined Nevada Lighting in 2000.
His father, former President Mario Domini, implemented the service standards
that helped Nevada Lighting thrive.
"He focused on building relationships
and making friends out of his customers,"
the younger Domini recalls, noting many
of the company's clients visited their
home as he was growing up. "I knew everybody when I started in the business."
The focus on going the extra mile also
helped Nevada Lighting gain a foothold
as the No. 2 representative in Las Vegas.
"When you're new to a territory, the only
thing you have is service," he says.
Nevada Lighting has set itself apart
with its expertise on lighting and controls. "Most people call us for answers
because they know we have a pretty vast
knowledge of it," Domini says.
He adds that Acuity Brands also contributed to Nevada Lighting's success.
"They want to put the best rep in each
territory," he says. "They've also got a distribution and mini factory in Los Angeles
that's available to us."
Nevada Lighting's office in Las Vegas
operates as a sales office, while its location in Reno oversees processing for both
of the company's locations.
"We rely on distributors to stock product," he says. "We have an individual in
both Vegas and in Reno that sees them
one day a week to tout our strengths and
really get distributors to trust us and
what we can do for them from a product
and service standpoint."
This helps keep Nevada Lighting on
the firms' minds, "even if it's the data guy
at a branch [who] might have a lighting
issue one day," Domini says "Hopefully,
opportunities will open up."