Wholesale & Distribution International - Winter 2018 - 11
that no data or information is lost in the
process, and it enables it to track all of its
drivers. One of the advantages of modern mass notification systems is two-way
communication, so the audience (in this
case, drivers) can share information with
dispatch whether to confirm arrival or
alert others about road closures.
The warehousing, distribution, consolidation and transportation of goods is
rooted in a company's ability to effectively communicate with partners, drivers,
coordinators and employees from all departments. Wasted minutes due to poor
communication will undermine your efficiency and cut into your production.
That's another way that mass notification systems can help. For some
companies, at the end of the day, central
dispatch takes over and covers all of the
drivers for all locations. With a modern
mass notification system, they can build
department or location-specific groups
and send messages to just one group with
the click of a button, which saves time
and reduces cost.
Several issues can impact your operations: office closures, inclement weather,
systems outages, service interruptions,
accidents, road closures and more. These
"emergency" items put both your people
and your business at risk.
Recently there were fires in California
that shut down the freeway to Las Vegas.
The logistics company's drivers knew
about the danger because of their ability
to share information and quickly communicate via their mass notification platform. They were able to reroute and avoid
the huge delays on the highway.
During an emergency, enhanced communications can decrease downtime,
mitigate loss, and reduce the cost to restoring business continuity.
Success is determined by an organization's ability to execute a plan, which can
have many contributors across many locations each doing their part. That type of
execution requires real-time, dependable
communications between the team members. The key is finding a communication
process that doesn't weigh people down.
With a modern mass communication
system, managers can hold their people
accountable because they can interact
with them across multiple channels,
which could be text, voicemail and/or
email. For the logistics company previously mentioned, drivers appreciate
the convenience of their mass notification system because an important part
of their process is letting headquarters
know when they've arrived at a destination and sending in a picture to confirm. Previously, the company used four
cell phone numbers drivers would text
with updates and pictures. Now, it's one
number and the drivers know their message has been received. They aren't constantly on the phone and they are safer
Many reports have come out over the
years showing that businesses with
strong communication practices have
less turnover, and employees who are
happier and more engaged.
Some companies use their mass notification platform to send updates on company information. For example, during
Driver Appreciation Week, a management
team sent messages daily to their drivers
to express their appreciation. It meant a
lot to the drivers and lifted their morale.
Through enhanced communications
using a modern mass notification system,
your company will have employees who
are safer in the face of an emergency, who
value your transparency, and appreciate
your commitment to keeping them informed as events unfold.q
Brett Andrew oversees marketing and sales
for AlertMedia, the fastest-growing mass
notification provider in the world, offering
intuitive mobile and web applications that
help organizations reach any audience, over
any communication channel, anywhere in the
world. He can be reached at brett.andrew@
alertmedia.com or 800 826-0777.
Winter 2018 www.wdimagazine.com