Wholesale & Distribution International - Winter 2018 - 12
THE RIGHT PRICE
HERE ARE FIVE THINGS TO KNOW ABOUT PRICE SEGMENTATION. BY KIM LONG
Price optimization is the single most significant profit lever distributors have at their disposal today. When part of a well-thought-out plan, it offers the fastest path to improved
profitability. However, when implemented incorrectly, it can just as quickly lead to some
dangerous dead ends.
12 www.wdimagazine.com Winter 2018