Wholesale & Distribution International - Winter 2018 - 14
BLUR THE LINES BETWEEN TRADITIONAL CHANNELS. BY SAM LEVY
When an American jazz musician and Latvian recording engineer founded Westlake, Calif.-based Blue Microphones in 1995, they did so with the intention to design and manufacture microphones for professional musicians such as themselves. But it was a willingness
to take on the consumer market with the launch of the "Snowball" USB microphone for use
with Apple's Garage Band recording software that incited rapid growth to the consistent
tune of 35 percent annually.
14 www.wdimagazine.com Winter 2018