Wholesale & Distribution International - Winter 2018 - 30

PROFILE

MCDONALD ASSOCIATES INC.

www.mcdreps.com / HQ: Rolling Meadows, Ill. / Specialty: Electrical products, lighting solutions and controls / Pat McDonald,
principal: "We have specific yearly goals for our product lines with a long-term vision that is in alignment with our manufacturers to grow and expand."

Forging Ahead
McDonald Associates is building long-term relationships with manufacturers
and increasing its market share. BY KAT ZEMAN

test of time, but that continue to introduce new products that meet its customers' requirements.
McDonald Associates serves a growing
market that includes industrial plants,
power utility companies, food processors, electrical contractors, specifying
engineers and other commercial, residential and industrial entities.

imaging cameras are the hottest new thing
in electrical testing equipment," Principal
Rick McDonald says. In the lighting category, 1x4 and 2x2 LED panels, which allow
the customer to choose color temperature, are also top-selling products.
Its electrical line includes industrial
automation cable assemblies, engineered
heat trace solutions, hand dryers, safety
and security systems, construction test
equipment, wiring devices, underground
enclosures, panel management systems
and an electrical switchboard.
The company offers dozens of lighting
solutions for commercial, industrial, retail, restaurant and landscape use. That
includes indoor and outdoor LED light
fixtures, cove and aisle lighting, retrofit
lighting, ornamental lighting, signs and
signal lights and energy-efficient lighting.
In its controls category, McDonald Associates offers supervisory control and
data acquisition (SCADA) systems that
allow customers to monitor, control,
gather and process real-time data.

SUPER SOLUTIONS

CUSTOMER SUPPORT

The company's product line is divided
into three categories: electrical supplies,
lighting solutions and lighting controls.
Some of the company's best-selling products include Fluke's electrical testers,
Schmersal's industrial automation products and LED retrofit lamps by Light Efficient Design.
LED lighting, infrared thermometers,
signals and thermal imaging cameras are
also popular among customers. "Thermal

McDonald Associates puts high values
on customer service and relationships. It
places its customers into three segments,
all of which require different types of support. They are electrical distribution companies, electrical contractors and specifiers such as engineers and architects.
Those in the electrical distribution
segment want McDonald Associates to
work with them on a variety of projects
and keep them appraised about compet-

McDonald Associates is a family run business that prides
itself on responding quickly and efficiently to customers.

W

ith more than 60 man-

ufacturers and roughly 500
distributors, McDonald Associates is a well-known manufacturer's
representative of electrical supplies,
lighting and controls in Illinois and
northwest Indiana.
In the next few years, the Rolling
Meadows, Ill.-based company plans to
build more long-term relationships with
manufacturers and increase its market
share by bringing more value to the market place. "We do everything for the longterm as far as our strategy," Principal Pat
McDonald says. "We have specific yearly
goals for our product lines with a longterm vision that is in alignment with our
manufacturers to grow and expand."
The company sees its manufacturers
as business partners and prides itself on
representing only quality manufacturers
whose products have not only stood the
30 www.wdimagazine.com Winter 2018


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Winter 2018

Table of Contents
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Wholesale & Distribution International - Winter 2018 - Cover3
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