Wholesale & Distribution International - Winter 2018 - 43
R.C. BREMER MARKETING ASSOCIATES INC.
uct in their hands no matter which distributor has the contract."
AHEAD OF THE CURVE
Falk is proud of his employees at R.C.
Bremer and their work ethic. "I know every
one of these employees are getting up every day and using their knowledge to grow
the agency," he says.
"I treat everyone as if they're part of the
family," Falk continues, asserting that he
does not micromanage his employees. "I
encourage their viewpoints and I allow
them to be heard."
His employees' hard work has paid off.
Today, R.C. Bremer has an annual growth
rate of 15 percent. "That's definitely ahead
of the curve [compared to] what we're
hearing from other industries," he says.
The company's industry will continue
to evolve going forward, Falk predicts. For
example, R.C. Bremer's customers are put-
A tight-knit employee culture has helped R.C.
Bremer succeed with ongoing growth.
ting a greater emphasis on product quality
as opposed to price. "It can be about features and benefits," he says, noting that the
company's clients want products that will
last longer. "[They want to] make it safer
for the workers to use [and put] a viable
product across the board."
Although reliance on the Internet will
grow, Falk does not believe that the value
of face-to-face communication will completely vanish. "At the end of the day, it
comes back to basics," he says. "It's a matter of building the relationships in the field
and being a problem-solver."
Winter 2018 www.wdimagazine.com