Wholesale & Distribution International - Winter 2018 - 44
www.advancecomponents.com / Revenue: $10 million / Headquarters: Carrollton, Texas / Employees: 20 to 25 / Specialty: Specialty fastener products
/ Gary Cravens CEO: "We believe we do what we do better than anyone."
A True Partner
Advance Components builds strong relationships with customers, suppliers and
employees by understanding their needs. BY JIM HARRIS
ter at what they do, we ensure their success
and, of course in the process, our own."
The company regularly provides its customers with feedback on supplier performance metrics such as quantity ordered
versus quantity received, advanced ship
notice accuracy and on-time delivery.
"Many suppliers are being challenged
today with a shrinking top line and are
seeking ways to effectively manage their
bottom line," Cravens says. "We have
good processes in place for handling
many small orders quickly and efficiently.
We are, in effect, a transactional machine
- we receive, stock, bag, pack and ship just
about as accurately and quickly as anyone
in the industry at a very cost-effective
price. This relieves a tremendous burden
from our suppliers and also provides a lot
of value to our distributor customers."
CEO Gary Cravens wants Advance Components to
create value upstream and downstream.
dvance Components con-
siders itself more than a distributor. "We work with our
customers to understand their needs and
challenges so we can build custom solutions," says Gary Cravens, CEO of the
Carrollton, Texas-based company.
"We don't just set up shop and then try
to sell our products to whoever we can find
to buy them," he adds. "As a true channel
partner, we are committed to building our
business around the needs of our customers. We listen and we respond."
The company's customers are primar44 www.wdimagazine.com Winter 2018
ily industrial distributors who provide
vendor-managed inventory programs to
manufacturers. "When our customers
seek suppliers like Advance to support
their programs, they are seeking longterm strategic partnerships. Communication is key to building a long-lasting
relationship," Cravens says. "The relationship with the supplier must mirror
the relationship with their customer."
"Because of this, at Advance we view
ourselves as program managers, and we
seek to improve our customers' core competencies," he adds. "By making them bet-
'BEING THE BEST'
Advance Components is a master-stocking distributor of specialty fastening
products serving roughly 2,000 customers - and that number is growing.
"We are keenly aware that we occupy
a narrow niche in the industrial distribution market," Cravens says. "By offering
as many related verticals in this sector
of the market as possible, we believe we
create internal synergies as well as create
value for our customers by allowing them
to reduce their supplier base."
The company prides itself on having
the best-trained salespeople, the most
products and the best value-added services in the industry.