Wholesale & Distribution International - Winter 2018 - 46
puters, scanners and the best communication tools. We're constantly seeking
out the best new software to help run
our business more efficiently."
The company operates out of its modern 64,000-square-foot warehouse.
"Creativity is collaborative and we have
achieved most of our advances by working together as a team," he adds. "We see
our facilities and our workspaces as extensions of our culture and we never hesitate to invest in our culture."
TAKING ON CHALLENGES
Advance Components is keeping ahead
of distribution industry trends and challenges. "The rapid rate of acquisitions by
larger distributors taking place today is
causing displacement with our customer
base, as these larger distributors have direct access to our suppliers," Cravens says.
"Also, offshore competition is greater than
ever, and it's easier now for customers to
buy imported products. To adapt to these
changes, we've worked to improve our
online store experience, increased team
member training and focused on adding
new suppliers to our offerings."
The company recently contracted with
a logistics management company to negotiate its less-than-truckload (LTL) and
truckload pricing. This ensures it gets the
best pricing available on its outbound
Advance Components' latest suppli46 www.wdimagazine.com Winter 2018
To best serve its customers, Advance believes in having
top-quality people, training, facilities and equipment.
er additions include Micro Plastics, A-1
Fasteners, Davies Knobs & Handles and
Vogelsang Fastener Solutions. "We have
come to realize in the past few years that
we walk a line between servicing the needs
of our customers and those of our suppliers," Cravens says. "While these needs are
typically aligned, we must strive to create
value both upstream and downstream to
ensure long-term viability.
"We've been very successful lately in developing new supplier relationships that
have provided us with the opportunity to
offer new lines and products to our customers," he adds. "I think what's made our
proposal so attractive to these new suppliers is our ability to clearly articulate our
value proposal and to provide a solution
with a proven track record for success."
Advance Components is celebrating
its 45th anniversary this year. The sec-
ond-generation family owned company
was founded in 1972 by Doug Berry when
he was working as a sales representative
for the Tinnerman Company.
In 1977, Advance Components moved
to a larger warehouse in Carrollton, Texas, added more employees and a team of
outside sales representatives. Over time,
the company's initial business formula of
80 percent OEM customers and 20 percent distributors reversed, and distributors became the primary clients.
In 2006, Berry's daughters, Suzanne
Berry Cravens and Pam Berry, joined the
company and have continued many of the
same traditions and business practices
that their father started four decades ago.
Cravens has been president of the
company for the past 10 years.
"I'm fortunate to be just a small part of
a tremendous legacy, and I'm very sensitive to what that responsibility entails,"