Wholesale & Distribution International - Winter 2018 - 48
Swiff-Train is proud of its culture, and strives to
understand customers' needs to best serve them.
business led the company to focus on
The company today is a full-line flooring distributor. Jonathan Train and Jason
Train - Joseph Swiff's great-grandsons
and Herbert Train's grandsons - are its
fourth-generation owners and leaders.
Swiff-Train is one of the "Top 25 Flooring
Distributors" for 2017 as recognized by
Floor Covering Weekly.
The company celebrated its 80th anniversary in January during an open house/
trade show event attended by employees,
customers and vendors. "We've lasted as
48 www.wdimagazine.com Winter 2018
long as we have because we believe in putting aside personal agendas and have the
mentality that if something is best for the
business, it's best for everyone involved,"
BUSINESS IS PERSONAL
The company has two main lines of business. In addition to distributing flooring
products from several national brands,
Swiff-Train also develops and designs its
own line of flooring products.
Swiff-Train's flooring distribution
business serves 2,000 customers in Texas
and Oklahoma ranging in size from small
flooring stores to large flooring contractors. Flooring distributed by the company is used in new homes built by national
homebuilders including Lennar Homes
and Pulte Homes.
The company's flooring product lines,
Earthwerks & Pinnacle are distributed
nationally and internationally by outside
full-line flooring distributors. Swiff-Train
can also develop non-branded products
for big-box retailers and maintenance
Swiff-Train distributes products from
a combined 300,000 square feet of warehouse space. It manages and operates a
fleet of leased trucks for its business in
Texas and Oklahoma. Roughly half of the
branded and non-branded flooring product business is factory direct, with distributors receiving products right from
the manufacturing floor. The company
also uses a third-party logistics provider
to handle shipments of its branded and
non-branded flooring products.
Balancing two lines of business serving two distinct customer bases gives
Swiff-Train an intimate knowledge of its
clients' needs. "The expression might
be 'it's business, not personal,' but we
feel that business should be personal,"
Train says. "We try to understand what
our customers' needs are, be empathetic