Wholesale & Distribution International - Winter 2018 - 49
to those and be reasonable in our work
"When you're carrying thousands of
SKUs and dealing with a large customer base, problems arise, and we believe
in handling those problems on a personal level," he adds. "In our national
business, we are selling to companies
like ourselves, so we understand what
it's like to run a distribution business.
For these customers, we try to be one of
their best, if not their best, supplier."
AHEAD OF TRENDS
The company also maintains relationships with the manufacturers of the
flooring products it distributes and sells.
Swiff-Train carries flooring made by U.S.
manufacturers as well as products made
in China, Southeast Asia, South Korea
Overseas factories provide the company with much of the luxury vinyl tile
(LVT) and hardwood flooring products
it distributes and sells. Members of the
Train family regularly visit these factories
and vice versa. "We have a close, exclu-
sive relationship with those factories,"
Jonathan Train says, noting the company
has worked with many of its suppliers for
more than 30 years.
Swiff-Train continues to add new
products to its distribution offerings.
"Fifteen to 20 percent of the SKUs we
sell are changing every year from a design
and material standpoint, so new product
launches are critical in our industry,"
The company also continues to develop new branded products. The demand for LVT products in particular has
grown during the past few years. "The
LVT market this year will be a $1.5 billion business nationwide, and it was less
than $900 million just a few years ago,"
Swiff-Train also is adding to its hardwood flooring offerings. "We continue to innovate with new products and
have stepped up the overall look and
image of our products," Train says. "It's
always important for us to be at the front
of the trends and get new products out to
distributors as soon as we can."
"We try to be one of their best,
if not their best, supplier."
- Jonathan Train
Swiff-Train aims to innovate with its product offering
while enhancing the look of its products.
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