Wholesale & Distribution International - Winter 2018 - 49

SWIFF-TRAIN CO.

to those and be reasonable in our work
with them.
"When you're carrying thousands of
SKUs and dealing with a large customer base, problems arise, and we believe
in handling those problems on a personal level," he adds. "In our national
business, we are selling to companies
like ourselves, so we understand what
it's like to run a distribution business.
For these customers, we try to be one of
their best, if not their best, supplier."

AHEAD OF TRENDS
The company also maintains relationships with the manufacturers of the
flooring products it distributes and sells.
Swiff-Train carries flooring made by U.S.
manufacturers as well as products made
in China, Southeast Asia, South Korea
and Taiwan.
Overseas factories provide the company with much of the luxury vinyl tile
(LVT) and hardwood flooring products
it distributes and sells. Members of the
Train family regularly visit these factories
and vice versa. "We have a close, exclu-

sive relationship with those factories,"
Jonathan Train says, noting the company
has worked with many of its suppliers for
more than 30 years.
Swiff-Train continues to add new
products to its distribution offerings.
"Fifteen to 20 percent of the SKUs we
sell are changing every year from a design
and material standpoint, so new product
launches are critical in our industry,"
Train says.
The company also continues to develop new branded products. The demand for LVT products in particular has
grown during the past few years. "The
LVT market this year will be a $1.5 billion business nationwide, and it was less
than $900 million just a few years ago,"
he adds.
Swiff-Train also is adding to its hardwood flooring offerings. "We continue to innovate with new products and
have stepped up the overall look and
image of our products," Train says. "It's
always important for us to be at the front
of the trends and get new products out to
distributors as soon as we can." 

"We try to be one of their best,
if not their best, supplier."
- Jonathan Train

Swiff-Train aims to innovate with its product offering
while enhancing the look of its products.

Winter 2018 www.wdimagazine.com

49


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Winter 2018

Table of Contents
Wholesale & Distribution International - Winter 2018 - Cover1
Wholesale & Distribution International - Winter 2018 - Cover2
Wholesale & Distribution International - Winter 2018 - 1
Wholesale & Distribution International - Winter 2018 - Table of Contents
Wholesale & Distribution International - Winter 2018 - 3
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Wholesale & Distribution International - Winter 2018 - Cover3
Wholesale & Distribution International - Winter 2018 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2018_vol5issue1
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2018winter
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2017spring
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http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2016fallwinter
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/wdi_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015spring2
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/wdi_2014summer
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