Wholesale & Distribution International - Winter 2018 - 57
RelaDyne can help its customers improve
the reliability of their equipment.
of our trade," Oehler explains. "We don't have a heavy concentration with one customer or one market; instead we have a diversified portfolio."
One of the biggest challenges facing the company is a common one for many distributors. "We have an aging workforce
in our space," Hart says. "Many of the businesses we have acquired were started in the 1950s, so a large number of the people
involved in them today are second generation. Our challenge is
getting young people involved in the lubricant industry."
The company actively recruits college graduates, and offers
a training and development program geared toward making
them future leaders in the organization. RelaDyne in the past
year has recruited 10 recent graduates, and projects hiring an
additional 20 next year.
"We feel that our core competencies, and the things we focus
on the most, are integrating acquisitions as well as hiring, training and developing talent," Hart says.
"We think being the best at delivering oil is a given and what
we have to do to keep our customers happy, but acquisition integration and recruiting, developing and retaining talent are
the things that will really drive our business and set us apart in
RelaDyne's consolidated services offering, RelaDyne Reliability Services, provides a comprehensive solution to clients'
equipment reliability challenges. These services range from
lubrication best practices training to hands-on implementation of lubrication process and procedure programs designed
to reduce equipment downtime, increase efficiency and improve customer profitability.
The suite of more than 25 reliability services includes solutions such as oil filtration to remove contaminants from lubrications; hydroblasting to clean systems using high pressures of
water or oil; and varnish mitigation, RelaDyne's patent-pending solution to remove varnish from oils and systems.
"We are helping our customers make their equipment work
faster and more reliably," Hart says. "We can dramatically impact our customers' cycle times and efficiency, which in turn
can help them with their bottom line. When you're helping a
customer make more money they focus more on the value of
the relationship and less on the price of the products."
RelaDyne's diversity of services helps it overcome the price
volatility inherent to its market.
"We insulate ourselves by being well-rounded in all aspects
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