Wholesale & Distribution International - Winter 2018 - 60

CANDELA CORP.

The company maintains an inventory of more than
20,000 SKUs across three warehouses.

Candela makes it a priority to share information and
results with employees.

grade," Paulsin says, laughing. "And their
response was 'good luck with that.'" But
thanks to months of careful planning and
hard work by Candela's IT group - and
with the help from many Candela em60 www.wdimagazine.com Winter 2018

ployees pitching in and working all three
days of that Memorial Day weekend - the
company opened for business bright and
early on Tuesday morning with only minor cuts and bruises.

As it turns out, Candela did have good
luck with its upgrades, and customers
continue to appreciate the transparent
way the company does business. As for
Paulsin, he adheres to a few basic rules
to keep the company on the straight and
narrow path to success:
1. "Always find new ways and new products to help the customer ... they
depend on us to help them take care
of their customers in an industry experiencing some pretty sizable shifts
in product development and supply
chain channels.
2. "Always appreciate our people and
over-communicate with them if that
is even possible. Our management
team makes it a priority to share information and results with our employees and give them the training,
tools, freedom and authority they
need to take care of customers.
3. And when it comes to customers, "we
always do our best to earn their trust
... our people are their people ... our
inventory is their inventory. If a customer places an order for an in-stock
item by 3 p.m., ship it out the same
day. If the product is not in stock, get
it in stock and out the door as fast as
possible or arrange to have it dropshipped from our vendor. We've used
the same playbook for three decades
and it has worked for us and our
customers. Our recent technology
moves simply represent a continuing investment in our customers, our
people and our playbook."
Or, as Bill Baas likes to put it about customers: "We take pride in being lighting
experts. We know our customers don't
know everything we do about lighting
and consider it a privilege to be trusted
by them." And, as Candela begins its 31st
year, it will continue to know more than
anyone when it comes to lighting products, safeguarding the customer trust
the company has worked so hard to build
over 30 years. 


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Table of Contents for the Digital Edition of Wholesale & Distribution International - Winter 2018

Table of Contents
Wholesale & Distribution International - Winter 2018 - Cover1
Wholesale & Distribution International - Winter 2018 - Cover2
Wholesale & Distribution International - Winter 2018 - 1
Wholesale & Distribution International - Winter 2018 - Table of Contents
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Wholesale & Distribution International - Winter 2018 - Cover3
Wholesale & Distribution International - Winter 2018 - Cover4
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