Wholesale & Distribution International - Winter 2018 - 62

PROFILE

MONTANA
www.montanadata.com / Headquarters: New York City / Specialty: Cable and wire distributor

/ Jennifer Muhlrad, president and owner: "One thing that shouldn't be taken for granted is the importance of having a good team."

Adding
Value
Montana is expanding its
offerings for the New York
market. BY TIM O'CONNOR

T

he construction market has

rebounded across the country
since the Great Recession, bringing jobs and activity back into the industry. In few places is that recovery more
evident than New York City.
The New York Building Congress
forecasts that construction spending
and employment are approaching or
exceeding record territory. The organization estimated that construction
spending reached $43.1 billion in the
Big Apple in 2016, exceeding $40 billion
for the fi rst time. A total of $127.5 billion
worth of building is expected to occur
through 2018.
The strength of the New York construction market has attracted new contractors to the area to meet the demand.
These conditions make it increasingly
difficult for smaller companies to stand
out among the crowded field. Subcontractors must find ways to make themselves indispensable to a project and
general contractor. Long Island City's
Montana has done this by offering value-added services that go beyond its primary cable distribution business.
In 2016, Montana added kitting capabilities, custom label printing for cable
jackets, color striping and the ability to
cut custom lengths to the customer's
specifications. The company also now
offers the ability to bundle multiple

62 www.wdimagazine.com Winter 2018

Montana strives to provide value-added services that
go beyond its primary cable distribution business.

runs, warehouse storage, fiber and copper termination, pallet wrapping and
delivering, fiber testing and complete
product management.
One of the company's newest products, LGHTNG Pull, reflects the company's newfound value-added approach.
LGHTNG Pull bundles and binds different types of wire and cable into one
compact, flexible multi-conductor cable,
simplifying the installation process while
reducing labor costs. In addition to wire

and cabling, Montana offers lighting controls, fixtures and occupancy sensors.
These expanded services enable Montana to streamline cabling installation
for its customers. For the upcoming
modernization project at LaGuardia
Airport, for example, Montana will assemble racking and stacking of server
cabling and send the entire system out
to the job site in one pallet. "Sometimes
it's easier to get a more finished, personalized product so they can install it and


http://www.wdimagazine.com

Table of Contents for the Digital Edition of Wholesale & Distribution International - Winter 2018

Table of Contents
Wholesale & Distribution International - Winter 2018 - Cover1
Wholesale & Distribution International - Winter 2018 - Cover2
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Wholesale & Distribution International - Winter 2018 - Cover3
Wholesale & Distribution International - Winter 2018 - Cover4
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