Wholesale & Distribution International - Winter 2018 - 67

DGI SUPPLY, A DOALL COMPANY

MEETING EVERY NEED
DoALL today is the only U.S. manufacturer to offer all sawing elements such as sawing machines, blades, cutting fluids and
material handling. In addition to DoALL
products, DGI Supply distributes cutting
tools, abrasives, cutting fluids, machine
tools and other maintenance, repair and
operations (MRO) items. The company
has national distribution agreements with
more than 2,500 manufacturers.
"We try to position ourselves as a single-source supplier - we don't want to
just supply one type of product to our
customers, we want to supply all of their
production consumables and all of their
MRO supplies," Rudolph says.
The company has the capability to go
beyond its core offerings when needed.
"We can source office supplies, landscaping equipment ... anything our customers want to buy, we can locate a source
and contact a supplier," he adds. "We are
good at locating hard-to-find items and
will establish a relationship on behalf of
our customers with any company that
provides those items so we can include
them in our distribution umbrella."
DGI Supply's sales staff works closely with its customers to determine their
needs. "Our salesmen are highly technical," Rudolph says. "Many of them work
closely with manufacturing staff and
spend time on shop floors running tests
of our current technologies. We will also
introduce new technologies that help
overall productivity."
Diversifying its offerings also helped
the company adapt to changes in its
industry such as consolidation and increased competition. "Companies always need to redefine and reinvent themselves," he adds. "If you're making buggy
whips and cars come along, you're going
to need to do something else or you won't
be around for much longer."

CUSTOMER FOCUSED
In addition to diversifying its product
offerings, DGI Supply during the past 15

years has worked to increase the amount
of value-added services it offers. Industrial vending machines are chief among
these offerings. "We have more than 200
large industrial vending installations that
allow tools to be placed closed to their
point of use," Rudolph says.
DGI Supply's industrial vending offerings have helped increase its customers'
productivity and reduced their overall
costs. The company's efforts earned it
the American Eagle Award from the Industrial Supply Association in 2010 and
2012 in recognition of its "outstanding
achievement in documented productivity savings for its manufacturing customers," the company says.
The company also provides vendor-managed consigned inventory to its
customers. "We are very customer-focused, and are proud of our focus on individual customers and customizing solutions for them," Rudolph says.
Technology such as electronic data
exchange and other systems helps DGI
Supply communicate with its customers.
The company is building its online presence with the help of Intershop, which
helped build its e-commerce website,
dgisupply.com. "Intershop provided a
robust e-commerce platform along with
the hosting and support services needed," he adds. "Their platform allowed us
to customize the customer experience
by adding capabilities to request quotes
on any item, even those not currently
shown online."
"This is an area where the big players in
the industry have a huge advantage," Rudolph says. "More and more customers
are looking to e-commerce, and smaller
distributors typically don't have the scale
to compete in that arena."

YEARS OF GROWTH
DGI Supply in recent years has grown its
physical footprint as well as its product
and service offerings. Between 2012 and
2014, the company acquired eight regional distribution companies.
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Table of Contents for the Digital Edition of Wholesale & Distribution International - Winter 2018

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