Young's Market Company - 1
Young's Market Company
Young's Market Company distributes a wide variety of spirits, wines
and beer to its customers. By Barbara McHatton
Young's Market Company
Headquarters: Tustin, Calif.
Specialty: Wine, beer and spirits
Chris Underwood, CEO: "Today, we
represent 500 different wine suppliers
with 3,600 different wine brands as well
as 250 spirits suppliers."
with marketing support. Moreover,
Young's Market Company strives to
educate its retailers about all aspects
of the products it distributes. The
company offers invitations to tastings, seminars and special events to
further its customers' knowledge.
>> Young's Market Company's fleet of red trucks delivers product to bars, restaurants and grocery stores in several states.
ontrary to its name, Young's
Market Company is an old
timer in the food and beverage industry. Founded
in 1888 by CEO and President Chris
Underwood's great-great grandfather, the business started out as meat
and groceries outlet. The California-based company grew into a chain
of 60 neighborhood retail markets by
In 1933, with federal prohibition
ending, the stores began selling wine
and spirits. By 1940, the company
sold off its retail stores and focused
on wholesaling food, wine and spirits
to retail outlets. "Back then, we delivered quality grocery products in our
shiny red trucks," Underwood says.
To continue this legacy, Young's
Market Company's fleet of red trucks
delivers product to bars, restaurants
food & drink international * www.fooddrink-magazine.com
and grocery stores. In 1992, when
Underwood's father took over the
business, Young's Market Company
sold its food division to completely
focus on wine and spirits.
"We're celebrating 130 years in
business," Underwood boasts. "Today, we represent 500 different wine
suppliers with 3,600 different wine
brands as well as 250 spirits suppliers
with more than 1000 brands." Young's
Market Company also offers craft and
specialty beers, sake and other beverages. It has operations in Alaska,
Arizona, California, Hawaii, Idaho,
Montana, Oregon, Utah, Washington
Young's Market Company sells
products to licensed retailers through
field and inside sales teams, an online portal and Express stores, and
the company provides its retailers
The distributor's Estate Group is a
team that consists of 125 of the wine
industry's top professionals. "We
believe that the wine business is a
people business," says the company.
"With each wine there is a story, a
wine maker and a sales team that delivers on each and every bottle."
Young's Market Company recently
introduced a "Wine Wisdom" column on its company blog and social
media. In it, the company's senior director of wine training and education,
Chris Coon, explores various types
of wines (e.g., sparkling wines are
currently featured) and how they're
produced. There are also some producers' sparkling wines showcased
along with their flavor notes. Coon
also "creates and teaches programs
to on-board new sales associates,"
the company says.