Connections - January 2009 - (Page 9) ‘they’re out there’ implies [dangerous people]. It summed up everything for us,” said Gayter. “When we were finished with the project, we presented it to a room full of people. There were so many people from so many walks of life who were all there to see our presentation. There were lawyers, doctors, lobbyists and board member types. When we revealed the ad, their jaws just dropped. The room exploded with applause,” said Gayter. It was in that moment, he realized the power of his work. Furthermore, he realized the full power of advertising. Their ad campaign took on the world. “When you have kids, you learn how to January 2009 | Connections | 9 PHOTO BY OLE HONGVANTHONG/PHOTOLE PHOTOGRAPHY http://www.photolephotographyjackpot.com/
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.