Lancaster Chamber - Connections 2008 - (Page 30) innovate Advancing Creat o succeed in today’s ultracompetitive business environment, innovation is not an option, but a necessity. Whether it’s a minor step to improve a process or major shift into a new market, Lancaster County businesses are everevolving to stay ahead of market trends and foster long-term success. As Lancaster County’s leading business organization, The Chamber must also continually evolve to anticipate and plan for changing business practices and community issues to be relevant to our members and the community. Innovation not only means continually evaluating and evolving our product offerings and initiatives, but also introducing new thinking into the business community to ensure that, as a community, we’re prepared for changes in our society and can maximize the opportunities that come from change. Malcolm Gladwell, business visionary and best-selling author of “The Tipping Point”, addresses local professionals live via simulcast at the Chamber-hosted Maximum Impact Simulcast. Introduce new thinking and new approaches to accele T 30 Connections | w w w . l c c i . c o m http://www.lcci.com
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