Latin Finance - September/October 2010 - 65

he low cost model certainly holds the most interesting collection of successful case studies, but, bottom line, success does not depend on the business model, but on continuing to create inventive and efficient solutions to transform the industry. Innovations like a standardized fleet, paperless tickets, online ticket sales, mobile check-in, no-frills service, simple management structure and even lower fares allow airlines to cut costs dramatically and popularize air transportation around the globe, driving incumbents to turnaround operations and to reinvent - again - the full service concept. Currently, the low cost model is well established and set to coexist with full service carriers. It’s even evolved to include code-share agreements that allow both full service and low-cost carriers to help each other reach new competitive levels. How collaboration between full service and low-cost airlines plays out is still evolving, but innovation will remain constant. We see two types of innovation: pure and blended. Pure Innovation is the true, global breakthrough. The first on-board entertainment system or the first jetpropelled aircraft were, for instance, breakthroughs that changed the industry’s standards forever. Blended innovation is the ability to evolve existing concepts. Paperless tickets and online sales channels are great examples of changes that also brought revolution to the industry. But these features are actually an evolution from the old street offices and paper ticket concepts. So, when I’m asked how to select winners in the airline industry, my answer is surprisingly simple. One

T

must understand three major concepts: (1) the company’s strategic advantages over the competition, (2) whether top management has a clear, successful business plan and roadmap to reach its goals, and (3) if the company in question has a solid but flexible organizational structure that allows innovation to flow. In other words, innovation is the oxygen of the airline industry. A solid business plan is nothing if the management team is not continuously fostering innovation and working to change the way the industry does business. Constantino de Oliveira Junior CEO and Founder of GOL Linhas Aereas Inteligentes GOL Investor Relations Tel: +55 (11) 2128-4700 • www.voegol.com.br/ir

Corporate Statement


http://www.voegol.com.br/ir

Latin Finance - September/October 2010

Table of Contents for the Digital Edition of Latin Finance - September/October 2010

Latin Finance - September/October 2010
Contents
Investment Banking Fees
Stanley Motta
Compensation Survey
Bill Rhodes
Private Equity Fees
Investing in Venezuela
Argentine Borrowing
Brazil Investor Report
Inside Banco do Brasil
Mexico Investor Report
Temasek talks LatAm Strategy
Latin Finance - September/October 2010 - Latin Finance - September/October 2010
Latin Finance - September/October 2010 - Cover2
Latin Finance - September/October 2010 - Contents
Latin Finance - September/October 2010 - 2
Latin Finance - September/October 2010 - 3
Latin Finance - September/October 2010 - 4
Latin Finance - September/October 2010 - 5
Latin Finance - September/October 2010 - 6
Latin Finance - September/October 2010 - 7
Latin Finance - September/October 2010 - 8
Latin Finance - September/October 2010 - 9
Latin Finance - September/October 2010 - 10
Latin Finance - September/October 2010 - 11
Latin Finance - September/October 2010 - Investment Banking Fees
Latin Finance - September/October 2010 - 13
Latin Finance - September/October 2010 - 14
Latin Finance - September/October 2010 - 15
Latin Finance - September/October 2010 - 16
Latin Finance - September/October 2010 - 17
Latin Finance - September/October 2010 - 18
Latin Finance - September/October 2010 - 19
Latin Finance - September/October 2010 - 20
Latin Finance - September/October 2010 - 21
Latin Finance - September/October 2010 - Stanley Motta
Latin Finance - September/October 2010 - 23
Latin Finance - September/October 2010 - 24
Latin Finance - September/October 2010 - 25
Latin Finance - September/October 2010 - Compensation Survey
Latin Finance - September/October 2010 - 27
Latin Finance - September/October 2010 - 28
Latin Finance - September/October 2010 - 29
Latin Finance - September/October 2010 - 30
Latin Finance - September/October 2010 - 31
Latin Finance - September/October 2010 - 32
Latin Finance - September/October 2010 - 33
Latin Finance - September/October 2010 - Bill Rhodes
Latin Finance - September/October 2010 - 35
Latin Finance - September/October 2010 - Private Equity Fees
Latin Finance - September/October 2010 - 37
Latin Finance - September/October 2010 - 38
Latin Finance - September/October 2010 - 39
Latin Finance - September/October 2010 - 40
Latin Finance - September/October 2010 - 41
Latin Finance - September/October 2010 - Investing in Venezuela
Latin Finance - September/October 2010 - 43
Latin Finance - September/October 2010 - Argentine Borrowing
Latin Finance - September/October 2010 - 45
Latin Finance - September/October 2010 - 46
Latin Finance - September/October 2010 - 47
Latin Finance - September/October 2010 - 48
Latin Finance - September/October 2010 - 49
Latin Finance - September/October 2010 - 50
Latin Finance - September/October 2010 - 51
Latin Finance - September/October 2010 - 52
Latin Finance - September/October 2010 - 53
Latin Finance - September/October 2010 - 54
Latin Finance - September/October 2010 - 55
Latin Finance - September/October 2010 - Brazil Investor Report
Latin Finance - September/October 2010 - 57
Latin Finance - September/October 2010 - 58
Latin Finance - September/October 2010 - 59
Latin Finance - September/October 2010 - 60
Latin Finance - September/October 2010 - 61
Latin Finance - September/October 2010 - 62
Latin Finance - September/October 2010 - 63
Latin Finance - September/October 2010 - 64
Latin Finance - September/October 2010 - 65
Latin Finance - September/October 2010 - Inside Banco do Brasil
Latin Finance - September/October 2010 - 67
Latin Finance - September/October 2010 - 68
Latin Finance - September/October 2010 - 69
Latin Finance - September/October 2010 - 70
Latin Finance - September/October 2010 - 71
Latin Finance - September/October 2010 - 72
Latin Finance - September/October 2010 - 73
Latin Finance - September/October 2010 - 74
Latin Finance - September/October 2010 - 75
Latin Finance - September/October 2010 - 76
Latin Finance - September/October 2010 - 77
Latin Finance - September/October 2010 - 78
Latin Finance - September/October 2010 - 79
Latin Finance - September/October 2010 - 80
Latin Finance - September/October 2010 - 81
Latin Finance - September/October 2010 - Mexico Investor Report
Latin Finance - September/October 2010 - 83
Latin Finance - September/October 2010 - 84
Latin Finance - September/October 2010 - 85
Latin Finance - September/October 2010 - Temasek talks LatAm Strategy
Latin Finance - September/October 2010 - 87
Latin Finance - September/October 2010 - 88
Latin Finance - September/October 2010 - 89
Latin Finance - September/October 2010 - 90
Latin Finance - September/October 2010 - 91
Latin Finance - September/October 2010 - 92
Latin Finance - September/October 2010 - 93
Latin Finance - September/October 2010 - 94
Latin Finance - September/October 2010 - 95
Latin Finance - September/October 2010 - 96
Latin Finance - September/October 2010 - Cover3
Latin Finance - September/October 2010 - Cover4
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