The Roanoker - July/August 2017 - 77

lamb. It was impossible not to find his lamb on a menu
this side of the Mississippi and, by necessity and design,
Rogers's relationship-based marketing efforts (if you see
his lamb on a menu, then he knows the chef-which
is to say, he knows a lot of chefs) had turned both his
farm and sheep into culinary rock stars. Rogers spent
his days not just raising sheep, but also jetting all over
the eastern half of the U.S. to drop in at restaurants and
festivals, all while embracing (rightfully so) his status as
a celebrity farmer.
That's all to say that, when Besha Rodell wrote in Modern Farmer in 2012, that Rogers was "big, boisterous, and
selling lamb to some of America's top chefs," she wasn't
wrong. Much of his persona, and the success of his, as he
lovingly calls it, "retirement hobby gone bad," relied heavily on enjoying and promoting the restaurant industry.
"In the industry," he explained as we sat down on some
hay bales to enjoy a bluegrass band picking on the Lamb-

stock stage, "there's a tendency for people to live large.
To work and party and eat." When visiting restaurants,
he'd often (with the help of friends) sample the entire
menu-and it added up to a waistline and a lifestyle that
certainly loomed large.

JUST WHAT IS LAMBSTOCK?

No Excuses
Craig Rogers' mantra
means that he balances
cycling with sheep every
single day.

* Lambstock is a restaurant industry, invitation-only
event-if you're in the industry, then you're invited!
* Chefs volunteer to cook meals and snacks ranging
from foraged mushroom pickles to wood-oven pizzas
to whole lamb on a spit.
* Thirsty? Breweries, wineries and distilleries donate
drinks to fuel the party well into the morning hours.
* Between eating and drinking, guests can listen to
live bluegrass, join Craig Rogers for a morning bike
ride, or visit the flocks of sheep dotting the hills.
* Bummed you aren't a chef and can't attend? Follow
the fun on Instagram and Twitter via #Lambstock.

THEROANOKER.COM

JULY/AUGUST 2017 | 77


http://www.THEROANOKER.COM

Table of Contents for the Digital Edition of The Roanoker - July/August 2017

The Roanoker July/August 2017 Table of Contents
Worth a Click
From the Editor
Lunch With . . .
Streets of Roanoke
The Gist
Events
Top Doctors 2017
Profiles in Medical Excellence (special section)
The Changing Face of Roanoke Dentistry
Amy Trail: A Journey of Education
Roanoke Valley Education: A March Forward
The Two-Wheeled Shepherd
Vinton: Great Little Town (special section)
The Stunning Mangus Home
The Strange Lure of Softball
Dining: Red Jasmine and Fork in the Alley
The Dish
NEW! Then & Now
The Roanoker - July/August 2017 - Intro
The Roanoker - July/August 2017 - Cover1
The Roanoker - July/August 2017 - Cover2
The Roanoker - July/August 2017 - 3
The Roanoker - July/August 2017 - The Roanoker July/August 2017 Table of Contents
The Roanoker - July/August 2017 - 5
The Roanoker - July/August 2017 - 6
The Roanoker - July/August 2017 - 7
The Roanoker - July/August 2017 - Worth a Click
The Roanoker - July/August 2017 - 9
The Roanoker - July/August 2017 - From the Editor
The Roanoker - July/August 2017 - Lunch With . . .
The Roanoker - July/August 2017 - Streets of Roanoke
The Roanoker - July/August 2017 - 13
The Roanoker - July/August 2017 - The Gist
The Roanoker - July/August 2017 - 15
The Roanoker - July/August 2017 - Events
The Roanoker - July/August 2017 - 17
The Roanoker - July/August 2017 - 18
The Roanoker - July/August 2017 - Top Doctors 2017
The Roanoker - July/August 2017 - 20
The Roanoker - July/August 2017 - 21
The Roanoker - July/August 2017 - 22
The Roanoker - July/August 2017 - 23
The Roanoker - July/August 2017 - 24
The Roanoker - July/August 2017 - 25
The Roanoker - July/August 2017 - 26
The Roanoker - July/August 2017 - 27
The Roanoker - July/August 2017 - 28
The Roanoker - July/August 2017 - 29
The Roanoker - July/August 2017 - 30
The Roanoker - July/August 2017 - 31
The Roanoker - July/August 2017 - 32
The Roanoker - July/August 2017 - 33
The Roanoker - July/August 2017 - 34
The Roanoker - July/August 2017 - 35
The Roanoker - July/August 2017 - 36
The Roanoker - July/August 2017 - 37
The Roanoker - July/August 2017 - Profiles in Medical Excellence (special section)
The Roanoker - July/August 2017 - 39
The Roanoker - July/August 2017 - 40
The Roanoker - July/August 2017 - 41
The Roanoker - July/August 2017 - 42
The Roanoker - July/August 2017 - 43
The Roanoker - July/August 2017 - 44
The Roanoker - July/August 2017 - 45
The Roanoker - July/August 2017 - 46
The Roanoker - July/August 2017 - 47
The Roanoker - July/August 2017 - 48
The Roanoker - July/August 2017 - 49
The Roanoker - July/August 2017 - 50
The Roanoker - July/August 2017 - 51
The Roanoker - July/August 2017 - 52
The Roanoker - July/August 2017 - 53
The Roanoker - July/August 2017 - The Changing Face of Roanoke Dentistry
The Roanoker - July/August 2017 - 55
The Roanoker - July/August 2017 - 56
The Roanoker - July/August 2017 - 57
The Roanoker - July/August 2017 - 58
The Roanoker - July/August 2017 - 59
The Roanoker - July/August 2017 - Amy Trail: A Journey of Education
The Roanoker - July/August 2017 - 61
The Roanoker - July/August 2017 - 62
The Roanoker - July/August 2017 - 63
The Roanoker - July/August 2017 - 64
The Roanoker - July/August 2017 - 65
The Roanoker - July/August 2017 - 66
The Roanoker - July/August 2017 - 67
The Roanoker - July/August 2017 - 68
The Roanoker - July/August 2017 - Roanoke Valley Education: A March Forward
The Roanoker - July/August 2017 - 70
The Roanoker - July/August 2017 - 71
The Roanoker - July/August 2017 - 72
The Roanoker - July/August 2017 - 73
The Roanoker - July/August 2017 - 74
The Roanoker - July/August 2017 - The Two-Wheeled Shepherd
The Roanoker - July/August 2017 - 76
The Roanoker - July/August 2017 - 77
The Roanoker - July/August 2017 - 78
The Roanoker - July/August 2017 - 79
The Roanoker - July/August 2017 - 80
The Roanoker - July/August 2017 - 81
The Roanoker - July/August 2017 - 82
The Roanoker - July/August 2017 - Vinton: Great Little Town (special section)
The Roanoker - July/August 2017 - 84
The Roanoker - July/August 2017 - 85
The Roanoker - July/August 2017 - 86
The Roanoker - July/August 2017 - 87
The Roanoker - July/August 2017 - 88
The Roanoker - July/August 2017 - 89
The Roanoker - July/August 2017 - 90
The Roanoker - July/August 2017 - 91
The Roanoker - July/August 2017 - 92
The Roanoker - July/August 2017 - 93
The Roanoker - July/August 2017 - 94
The Roanoker - July/August 2017 - 95
The Roanoker - July/August 2017 - 96
The Roanoker - July/August 2017 - 97
The Roanoker - July/August 2017 - 98
The Roanoker - July/August 2017 - 99
The Roanoker - July/August 2017 - 100
The Roanoker - July/August 2017 - 101
The Roanoker - July/August 2017 - 102
The Roanoker - July/August 2017 - 103
The Roanoker - July/August 2017 - 104
The Roanoker - July/August 2017 - 105
The Roanoker - July/August 2017 - 106
The Roanoker - July/August 2017 - 107
The Roanoker - July/August 2017 - 108
The Roanoker - July/August 2017 - 109
The Roanoker - July/August 2017 - 110
The Roanoker - July/August 2017 - 111
The Roanoker - July/August 2017 - 112
The Roanoker - July/August 2017 - 113
The Roanoker - July/August 2017 - 114
The Roanoker - July/August 2017 - The Stunning Mangus Home
The Roanoker - July/August 2017 - 116
The Roanoker - July/August 2017 - 117
The Roanoker - July/August 2017 - 118
The Roanoker - July/August 2017 - 119
The Roanoker - July/August 2017 - 120
The Roanoker - July/August 2017 - 121
The Roanoker - July/August 2017 - 122
The Roanoker - July/August 2017 - 123
The Roanoker - July/August 2017 - 124
The Roanoker - July/August 2017 - 125
The Roanoker - July/August 2017 - 126
The Roanoker - July/August 2017 - 127
The Roanoker - July/August 2017 - The Strange Lure of Softball
The Roanoker - July/August 2017 - 129
The Roanoker - July/August 2017 - 130
The Roanoker - July/August 2017 - 131
The Roanoker - July/August 2017 - 132
The Roanoker - July/August 2017 - 133
The Roanoker - July/August 2017 - 134
The Roanoker - July/August 2017 - Dining: Red Jasmine and Fork in the Alley
The Roanoker - July/August 2017 - 136
The Roanoker - July/August 2017 - 137
The Roanoker - July/August 2017 - 138
The Roanoker - July/August 2017 - 139
The Roanoker - July/August 2017 - 140
The Roanoker - July/August 2017 - 141
The Roanoker - July/August 2017 - 142
The Roanoker - July/August 2017 - 143
The Roanoker - July/August 2017 - 144
The Roanoker - July/August 2017 - The Dish
The Roanoker - July/August 2017 - NEW! Then & Now
The Roanoker - July/August 2017 - Cover3
The Roanoker - July/August 2017 - Cover4
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