the A F F LUEN T LOV E print REACH T HEM IN THE ROANOKER AVERAGE HOUSEHOLD INCOME: $139,000. AVERAGE HOUSEHOLD INCOME OF READERS UNDER 55: $174,000. Readex Research Independent Reader Survey, 2012. 81% of Affluents read at least one print publication. Print readership skews significantly higher among Affluent Women, Ultra Affluents and Wealthy consumers.The 2013 Ipsos Affluent Survey USA reaffirms the power of the hard copy print publications in Affluent lives.