The Roanoker September/October 2017 - 69

But the years took their toll as mall theaters became
commonplace, and in 2001 the Grandin closed its doors
after showing a fitting final film: Peter Bogdanovich's "The
Last Picture Show."
Fortunately, the people of Roanoke, and especially the
Raleigh Court neighborhood, said no. Under the leadership of a small group of concerned citizens, the Grandin
Theatre Foundation was formed, and three-fourths of a
million dollars were raised to re-open the Grandin's doors.
For the next decade or so, the theatre struggled to stay
afloat. By 2013, the Grandin's board had rising concerns
about sustainability, with a whopping 93 percent of its
revenue coming from ticket and concession sales.
"In the nonprofit arts, you need around a 60/40 revenue split to be viable," Fortier explains. "Sixty percent
from admission and concession sales, and 40 percent from
diverse sources like corporate sponsors, rentals, slide advertising and grants." It was clear that funding sources
needed to be broadened if the Grandin was to survive.
That, and a creative eye to see new ways to use the
Theatre space and diversify its programming.

THEROANOKER.COM

SEPTEMBER/OCTOBER 2017 | 69


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Table of Contents for the Digital Edition of The Roanoker September/October 2017

The Roanoker September/October 2017 - Intro
The Roanoker September/October 2017 - Cover1
The Roanoker September/October 2017 - Cover2
The Roanoker September/October 2017 - 3
The Roanoker September/October 2017 - 4
The Roanoker September/October 2017 - 5
The Roanoker September/October 2017 - 6
The Roanoker September/October 2017 - 7
The Roanoker September/October 2017 - 8
The Roanoker September/October 2017 - 9
The Roanoker September/October 2017 - 10
The Roanoker September/October 2017 - 11
The Roanoker September/October 2017 - 12
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The Roanoker September/October 2017 - 17
The Roanoker September/October 2017 - 18
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The Roanoker September/October 2017 - 20
The Roanoker September/October 2017 - 21
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The Roanoker September/October 2017 - 41
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The Roanoker September/October 2017 - 58
The Roanoker September/October 2017 - RVA1
The Roanoker September/October 2017 - RVA2
The Roanoker September/October 2017 - RVA3
The Roanoker September/October 2017 - RVA4
The Roanoker September/October 2017 - RVA5
The Roanoker September/October 2017 - RVA6
The Roanoker September/October 2017 - RVA7
The Roanoker September/October 2017 - RVA8
The Roanoker September/October 2017 - RVA9
The Roanoker September/October 2017 - RVA10
The Roanoker September/October 2017 - RVA11
The Roanoker September/October 2017 - RVA12
The Roanoker September/October 2017 - RVA13
The Roanoker September/October 2017 - RVA14
The Roanoker September/October 2017 - RVA15
The Roanoker September/October 2017 - RVA16
The Roanoker September/October 2017 - RVA17
The Roanoker September/October 2017 - RVA18
The Roanoker September/October 2017 - RVA19
The Roanoker September/October 2017 - RVA20
The Roanoker September/October 2017 - RVA21
The Roanoker September/October 2017 - RVA22
The Roanoker September/October 2017 - RVA23
The Roanoker September/October 2017 - RVA24
The Roanoker September/October 2017 - RVA25
The Roanoker September/October 2017 - RVA26
The Roanoker September/October 2017 - RVA27
The Roanoker September/October 2017 - RVA28
The Roanoker September/October 2017 - RVA29
The Roanoker September/October 2017 - RVA30
The Roanoker September/October 2017 - RVA31
The Roanoker September/October 2017 - RVA32
The Roanoker September/October 2017 - 59
The Roanoker September/October 2017 - 60
The Roanoker September/October 2017 - 61
The Roanoker September/October 2017 - 62
The Roanoker September/October 2017 - 63
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The Roanoker September/October 2017 - 65
The Roanoker September/October 2017 - 66
The Roanoker September/October 2017 - 67
The Roanoker September/October 2017 - 68
The Roanoker September/October 2017 - 69
The Roanoker September/October 2017 - 70
The Roanoker September/October 2017 - 71
The Roanoker September/October 2017 - 72
The Roanoker September/October 2017 - 73
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The Roanoker September/October 2017 - 81
The Roanoker September/October 2017 - 82
The Roanoker September/October 2017 - Cover3
The Roanoker September/October 2017 - Cover4
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