The Roanoker - May/June 2018 - 79

BUSINESSES CHANGING THE GAME

a thriving local scene. The late Roanoke
Railhouse Brewing Co. gave rise to at least
three regional breweries, including Parkway
Brewing, which opened in Salem in 2012-
just in time to take advantage of a newly
passed state law that allowed taprooms.
Parkway wasn't Roanoke's first brewery,
but it was one of the first successful ones,
penetrating the retail market and building
a community around its taproom on Kessler
Mill Road. More than five years in, the
brewery has passed on to a second generation
of management, a key moment that many
beer manufacturers don't survive.
Mike Pensinger, the brewery's manager
and brewmaster, has focused Parkway on
growing steadily and sustainably, expanding
last year into North Carolina and Ohio, with
West Virginia and Maryland in future plans.
Pensinger's philosophy is simple: "Make good
solid beer."

"We don't have to be on the cutting
edge all the time," he says. "Instead, we try
to concentrate on the basics that make us
that much better. It makes us that place that
concentrates on the quality and level of our
beer, creating an atmosphere and vibe for
what Parkway is."
That focus on the basics has kept Parkway
solid and growing amid the rush of new, often
smaller, more taproom-focused breweries that
have opened in recent years. The brewery has
also lent its labels to support local authors,
including a session IPA devoted to Beth
Macy's "Factory Man" and a brown ale for
Martin Clark's "The Jezebel Remedy."

INDUSTRIAL
BIODYNAMICS
SALEM

There's money to be made in helping
other companies save money. Industrial
Biodynamics, a company that launched in
2013 at Blacksburg's Corporate Research
Center before moving to Salem last year,
offers experiential training technology to
prevent slips, trips and falls, which tend to
be the number one or two cause of injuries
in most industries. Industrial Biodynamics's

Industrial Biodynamic's slip simulator
TheRoanoker.com

slip simulator-an apparatus with a
slippery surface and safety harness- allows
participants to practice the proper way to
navigate conditions in which falls are most
likely.
"It changes their perception and awareness
of the risk," says spokesman Christian
James. "If you ask what people think is the
biggest risk in any industry, workers will
say something like getting a hand caught
in a machine, not just falling in a parking
lot, which unfortunately ranks near the top.
When they get on the surface, they say, 'Oh
this is a problem,' which causes them to focus
in on the training about different techniques
and best practices."
Industrial Biodynamics also manufactures
stationary and trailer-bound slip simulators
that allow larger companies to train their own
workforce. The company provides training on
entering and exiting large vehicles like tractor
trailer trucks and other large vehicles.

NEW HOPE
SUPPORT
SERVICES
ROANOKE

The United States once dealt with mental
illness by locking patients in institutions.
Today, treatment has largely moved from the
institution into the community, but many still
suffer from a lack of support in dealing with
their illnesses. New Hope Support Services,
founded in Roanoke in 2008, works to provide
that support to individuals and their families.
The company grew from one location
to seven, providing services in Abingdon,
Danville, Harrisonburg, Lynchburg,
Martinsville, Roanoke and South Boston. It
now employs more than 100 people who work
with nearly 400 clients.
"We've served thousands of people over
the 10 years in helping them to rehabilitate
themselves," says company founder
Sherman Lea Jr. "We're helping them stay
out of hospitals, out of homelessness, out
of incarceration and out of serious mental
illness."
When a person has been diagnosed with
a chronic mental illness, New Hope assigns
them a staffer who spends six to 12 hours
MAY/JUNE 2018

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The Roanoker - May/June 2018

Table of Contents for the Digital Edition of The Roanoker - May/June 2018

The Roanoker - May/June 2018 - Intro
The Roanoker - May/June 2018 - Cover1
The Roanoker - May/June 2018 - Cover2
The Roanoker - May/June 2018 - 3
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The Roanoker - May/June 2018 - Cover3
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