LiNKED — Summer 2008 - (Page 9)

9 The wall between advertising and editorial in the magazine continues on the website, though, English says he is not against moving into sponsored content, “provided it’s clearly labeled as such and passes our litmus test for interesting.” Blogging also allows Mental Floss to interact with their readers on a daily basis—and allows readers to interact with each other by posting comments to the blogs. “For the most part, the people leaving the comments are fantastic. They ﬁll in gaps our stories didn’t cover and generally add to the discussion,” English says. “That doesn’t mean we don’t ever get negative feedback. But as long as a comment isn’t overly hateful or crude, it gets to stay.” Like anything else, when a “free” offer appears in the blog, the response is huge. English and Harttikudur use their blog postings to serve as master of ceremonies of the site so they often are the ones who get to write the word “free” next to T-shirt or “discount” next to subscription. “We’re pretty open and blatant about our desire for all blog readers to subscribe to the magazine. And buy our books. And t-shirts,” English says. But there’s a very good reason to promote the business, he explains. Mental Floss LLC has four ofﬁce dogs to support. You never know what the quiz will be at mentalfloss.com. Though, you do know your brain will truly be tested if you Floss daily. SUMMER 2008 LINKED http://www.mentalfloss.com

Table of Contents Feed for the Digital Edition of LiNKED — Summer 2008

Linked - Summer 2008 Podcasting Daily Flossing for the Mind Music Fans Find Spin More Content It's a Digital Edition World Rich Media

LiNKED — Summer 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.