LiNKED Spring 2008

17 A WA TO Y REACH READERS by Ann M. Gynn WHO ARE STRA YING FROM PRINT… GRADUATE PROSPECTS GOES DIGITAL AND EXPANDS AUDIENCE hen graduate job seekers in the United Kingdom changed their habits so did Graduate Prospects, which printed a weekly employment magazine among its publication lineup. “We needed to ﬁnd a way to distribute premium (employment) vacancy advertisements efﬁciently and cost effectively,” says Alexandra English of Graduate Prospects, the United Kingdom organization that works with partners in higher education through program and prospect directories as well as publications to connect graduate job seekers and employers. “The move to a digital platform for Prospects Today gave us the freedom to remove distribution restrictions, continue to develop and publish a punchy advertising vehicle that met the creative needs of our advertisers, and deliver a valuable product to our readers in a way that was accessible and engaging.” Today, Graduate Prospects works with Nxtbook Media to digitize all its publications minus its directories. However, the publisher still heavily uses traditional publishing with a robust portfolio of more than 10 printed publications. WWW.LINKED-MAGAZINE.COM WWW.LINKED-MAGAZINE.COM

Table of Contents Feed for the Digital Edition of LiNKED Spring 2008

LiNKED Spring 2008 Contents Editor's Letter Social Media Dwell Breaths Voice into Printed Words Slaate Puts the "V" in Video Journalism Graduate Prospects Goes Digital Blog Watch Editor,Blogger

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