LiNKED Spring 2008

9 and select topics and tours that lend themselves to a unique listening experience. “It’s a renaissance of audio reporting,” Cannell says. Dwell turned to freelance radio journalists to create most of its podcasts— each brings his or her own style and ﬂair to the podcast. Michael Dumiak lives in Berlin and brings the European ﬂavor to the tours. “We rely on him to suss out the hot zones of design in Europe,” Cannell says. “The podcasts are not necessarily a tool to ﬁnd your way through the city,” he notes. “They are the armchair travels for people sitting at home and may never go. continued on page 10 dwell. com As a result of visiting dwell.com: 70% visited an adver tised or mentioned Web site discussed an ar ticle or referred someone to the site requested information about a product or ser vice Who’s on dwell.com? Average age: 35 Average household income: $76,000 Gender: 56 percent male 44 percent female Viewers: 51 percent do not subscribe to Dwell Magazine 45% 29% 23% visited a retail store 17% bought or ordered a product or ser vice adver tised Source: 2007 Dwell.com Audience Study WWW.LINKED-MAGAZINE.COM http://www.dwell.com http://www.dwell.com http://www.dwell.com http://www.dwell.com http://WWW.LINKED-MAGAZINE.COM

Table of Contents Feed for the Digital Edition of LiNKED Spring 2008

LiNKED Spring 2008 Contents Editor's Letter Social Media Dwell Breaths Voice into Printed Words Slaate Puts the "V" in Video Journalism Graduate Prospects Goes Digital Blog Watch Editor,Blogger

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