MAY / JUNE 2017 CONTENTS THE JOURNAL OF LEGAL MARKETING 12 16 20 FEATURES 16 Engaged Employees - A Key to the Profitable and Innovative Firms of the Future 12 COVER STORY Leadership When It Counts: Learning From Industries With Terminal Consequences BY RACHEL LUFKIN Engaged employees produce better business outcomes. Learn the leadership practices to help spark your employees for the benefit of the firm. 20 Observations From the Field BY GREG FLEISCHMANN More than ever before, CMOs are taking on positions of strategic planning leadership, and law firms are beginning to articulate what exactly they want from these new leaders. DEPARTMENTS 04 07 10 Editors' Note Resources By the Numbers 05 08 25 BY DARRYL CROSS From the President Checklist Learn how to lead most successfully from professionals whose positions leave no room for error. 06 Annual Conference Highlights LMA News GO AHEAD. SUBSCRIBE. Strategies+ brings you the latest perspectives from those in your profession on topics such as legal marketing and business development, law firm culture, career development, education, practice innovation, pricing and more. As the counterpart to this magazine, Strategies+ takes what is presented here online and adds to the broader industry conversation. Join the conversation at: blog.legalmarketing.org. WWW.LEGALMARKETING.ORG 3http://blog.legalmarketing.org/ http://WWW.LEGALMARKETING.ORG