LMA Strategies - May/June 2017 - 8
MEMBERS
2017 Legal Marketing Association Annual
Conference in Review
The 2017 Legal Marketing Association Annual Conference took place on March 27-29 in the Aria
Resort, Las Vegas. Conference attendees gained valuable insights and novel ways of thinking, along
with new connections and experiences. See below for some education highlights from the event.
The annual conference offered Pre-Conference programs in which participants could dive deeper into complex topics. One such program, the CMO Summit, outlined the process of client
journey mapping - a process utilized to evaluate the client experience. Those who attended the CMO Summit had the opportunity to work with a group of in-house counsel to evaluate and
map their experiences on real legal matters that required the assistance of an outside law firm. The brainstorming and solutions session was both challenging and enlightening.
Morgan MacLeod of Cubicle Fugitive talks about brand
strategy during her session, "The B Word: Living the
Brand." MacLeod emphasized the importance of brand
strategy to a customizable and complex service like law,
where interactions with each client are different. When
creating a new brand strategy, she advised, firms should
make sure it's an accurate reflection of what people
think and know about them. The best way to do this is
to undergo a "truth discovery mission," she said: Talk to
people internally and externally, as much as you can, to
pinpoint a key focus that's true to who the firm is.
8
STRATEGIES / THE JOURNAL OF LEGAL MARKETING ◾ MAY/ JUNE 2017
Table of Contents for the Digital Edition of LMA Strategies - May/June 2017
Contents
LMA Strategies - May/June 2017 - Cover1
LMA Strategies - May/June 2017 - Cover2
LMA Strategies - May/June 2017 - Contents
LMA Strategies - May/June 2017 - 4
LMA Strategies - May/June 2017 - 5
LMA Strategies - May/June 2017 - 6
LMA Strategies - May/June 2017 - 7
LMA Strategies - May/June 2017 - 8
LMA Strategies - May/June 2017 - 9
LMA Strategies - May/June 2017 - 10
LMA Strategies - May/June 2017 - 11
LMA Strategies - May/June 2017 - 12
LMA Strategies - May/June 2017 - 13
LMA Strategies - May/June 2017 - 14
LMA Strategies - May/June 2017 - 15
LMA Strategies - May/June 2017 - 16
LMA Strategies - May/June 2017 - 17
LMA Strategies - May/June 2017 - 18
LMA Strategies - May/June 2017 - 19
LMA Strategies - May/June 2017 - 20
LMA Strategies - May/June 2017 - 21
LMA Strategies - May/June 2017 - 22
LMA Strategies - May/June 2017 - 23
LMA Strategies - May/June 2017 - 24
LMA Strategies - May/June 2017 - 25
LMA Strategies - May/June 2017 - 26
LMA Strategies - May/June 2017 - 27
LMA Strategies - May/June 2017 - Cover4
https://www.nxtbook.com/nxtbooks/lma/strategies_20170304
https://www.nxtbook.com/nxtbooks/lma/strategies_20170506
https://www.nxtbook.com/nxtbooks/lma/strategies_20170102
https://www.nxtbook.com/nxtbooks/lma/strategies_20161112
https://www.nxtbook.com/nxtbooks/lma/strategies_20160910
https://www.nxtbook.com/nxtbooks/lma/strategies_20160708
https://www.nxtbook.com/nxtbooks/lma/strategies_20160506
https://www.nxtbook.com/nxtbooks/lma/strategies_20160304
https://www.nxtbook.com/nxtbooks/lma/strategies_20160102
https://www.nxtbook.com/nxtbooks/lma/strategies_20151112
https://www.nxtbook.com/nxtbooks/lma/strategies_20150910
https://www.nxtbook.com/nxtbooks/lma/strategies_20150708
https://www.nxtbook.com/nxtbooks/lma/strategies_20150506
https://www.nxtbook.com/nxtbooks/lma/strategies_20150304
https://www.nxtbook.com/nxtbooks/lma/strategies_20150102
https://www.nxtbook.com/nxtbooks/lma/strategies_20140910
https://www.nxtbook.com/nxtbooks/lma/strategies_20140708
https://www.nxtbook.com/nxtbooks/lma/strategies_20140506
https://www.nxtbook.com/nxtbooks/lma/strategies_20140304
https://www.nxtbook.com/nxtbooks/lma/strategies_20130910
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130708
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130506
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20130304
https://www.nxtbook.com/nxtbooks/smithbucklin/lma_strategies_20110506
https://www.nxtbookmedia.com